What's your story? You're at a network reception when a prospect walks up to you and asks, tell me about your new product. What do you say? Your sales reps are setting up appointments to introduce them to your new product? What do they say? Your CEO is asked to keynote an important conference?

What should she say? When the answers to these questions are left to chance, you're bound for disappointment. as marketers and product managers, the words we use are our most important tools. So why is it that many times the words are never written down, forcing your employees to make up their own version of your product story? Luckily, there's a better way. Hi, I'm Mike gossipy author of The Marketing hi grant, and I found the secret to creating better messaging and the most effective elevator pitch.

This new online course teaches you that The secret to crafting your core messaging strategy and your elevator pitch. It's called the message box. It's a simple yet powerful exercise and technique that will help you focus your story and align your company so everyone can tell the same compelling story with passion and confidence. This new fast paced online course can be completed in 90 minutes. It comes complete with 11 power packed video lessons, examples, downloadable templates and exercises, you'll quickly become a master of messaging. This is a must have technique for designing lead generation programs engaging your prospects in driving sales.