Seven. I want you to define for me what your product reinforcement message is. This message is about you. But simplify. Simplify is the key word. Don't worry about cutting pasting your data sheet here.

If and when your prospects engage you, you'll have plenty of time to share lots and lots of data and details with them. For the purposes of the message box, we want to simplify the definition of what your product does. show why your product or service is the best alternative. Tell me three reasons why you're different and better than competitors.