Lesson six, the value message. The value message is where you tell the persona, how and why their life will be back to normal or better than normal as a result of using your product or service. If you have relevant metrics, or new use cases and customer successes, use that information here. Here's a hint, making use of customer references third party endorsements and evidence called from side by side product comparisons can be very powerful here. And now let's look at the value message as the last piece of the message box puzzle. Amazon Amazon's engagement message was books cost too much.
The value message answers that statement. Amazon's value message was simply Now you don't have to pay retail price for the books you want. Your money goes a lot further with buying books has never been more convenient. We're open 24 seven and we're just a mouse click away. You'll recall that fly Wright's engagement message was air travel is exhausting and takes a toll on your productivity. Their answer as revealed in the value message is now you can arrive feeling as clear and sharp as when you left.
Fly right is the single most effective way to improve productivity while traveling. Join the flight crews from leading airlines that have tested our product and trusted to keep them healthy and productive through the flight or our contact center technology company. Their engagement message was online retailers are missing revenue opportunities on their websites and they don't even know it. In response, the value message addresses this concern. online retailers will never miss a qualified lead again. Our solution powers the online activity of 100 of the biggest consumer brands, allowing them to interact with their online customers in the same way Way brick and mortar stores do.
Now you can proceed with confidence to deliver a best in class customer experience while maximizing your online revenue opportunities. And finally, the social media monitoring company, listening to uncomprehending customer feedback takes too much time. It's just too hard. In response, the value message is clear. We make listening to customers easy. Now you can quickly gather insights on what your customers are talking about.
Join companies today like at&t, Microsoft and proflowers who are now processing thousands of comments and honing in on opportunities while improving customer satisfaction in real time. And now our messaging has come full circle