In exercise five, I want you to write your own engagement message. Remember, the engagement message can either be presented as a statement or even posed as a question. Let your persona guide you. capture your engagement message on a fresh sheet of paper. For now, don't worry about the length of your engagement message. In true brainstorming fashion, get all your ideas on paper, socialize them with other marketers and sales reps. What do you think is the best way to start a conversation with your persona