Welcome to the quick course elevator pitch. I'm glad you're here, it means you're serious about what it takes to get a real new business up and running. It also means you want to know more about this thing called an elevator pitch. So, I realize you're in a hurry. Let's get started. In four short sessions, I'm going to help you create a terrific elevator pitch.
Let's go. The next four short sessions called snippets, we'll step through what an elevator pitch is all about, and how to build one. During that process. I'll show you what an elevator pitch is, why it's so important to you and what it can do for you. Then I'll explain how to swiftly design an elevator pitch that gets the job done. We'll conclude by examining a real elevator pitch.
When you finish the quick course you'll take with you a cool tool, a checklist for constructing your own elevator pitch. Let's get going. Put yourself into this picture. You step on to the elevator and immediately spot that investor, potential employee, someone you've dreamt of meeting who's impossible to make contact with. You boldly look him in the eyes and say, glad I ran into you. I've got something exciting to share the person cool.
He says, I'm listening and stares back at you looking quite serious. Now you've got 30 seconds to use and not a moment more. There are three basics to remember. A great elevator pitch is exciting. It's short, and it is a story. Together they'll deliver what engages that important person staring at you what the person Send expects is something like a movie trailer.
It's short and snappy, it has boom is flashy, quick and has a lot of energy. It includes facts and numbers, suggests it is incomplete. And importantly, it's enticing. It leaves the listener eagerly wanting to know more. Yes, that sounds like a real challenge to create, but it's worth the effort. That's why veterans of startups put a lot of work into creating their elevator pitches.
Construction of your elevator pitch is going to be tricky. First, it has to be super short. Short is harder than long. And it must be powerful, able to immediately entice that begins the process of converting a doubting audience into one that wants to know more. That's why it's necessary important and vital. Getting gages the people you need.
Yes, that sounds tricky to create, because it is. Now you know what an elevator pitch is. Next, let's examine why it's important to you. Let's go to the next snippet right now. I'll see you there.