In the next four short sessions - Snippets - John will step through what an Elevator Pitch is all about and how you can build an effective one. He will show you: • What an elevator pitch is and • Why it’s very important. And what it can do for you. • Then he explains how to swiftly design an elevator pitch that gets the job done. • John concludes by examining a real elevator pitch. When you finish this quick course you’ll give you a Kool Tool: a Checklist for constructing your own elevator pitch.