Let's have a closer look on the winning formula. Part One, the number of customer is equal to leads times conversion percentage. So meaning let's say we have successfully generated 1000 leads 1000 inquiries, and let's say oh this 1000 people 30% of them become our customer. So meaning at this formula, we will have 300 paying customer. So right now you may have an idea, how do I generate leads? So I'm going to give you some simple lead generation channel and ideas, how can you generate leads, I want to break down all this lead generation strategy into a different column.

So I'm going to show you a total or 25 lead generation strategy. And let's look at the number one which is something more into conversion method. So over here, of course, you can generate leads by the conversion method like printing x also you can put an S on use People magazine or wherever print platform. Giving away name copies is also another very common method to generate leads. You print a catalog brochure, you participate in any event sponsorship, just to get your brand on stage and also in front of other people's giving away newsletter, buying a data base list. This is something that you have to be really careful before you purchase, let's say a 10,000 data base list.

Make sure that to ask for some sample test can you ask the seller and say 100 lists of the 10,000 people do do a sample test run to make sure that the list that you have bought you are buying is matched to your target audience and will cost you subject matter expert. You can also consider writing a book and I tell you becoming an author definitely will help you create sort of authority and Generate very high quality leads. And of course, you can also look into the technology part of generating leads, like me on my ads on Facebook on Google and whatnot email blasting. Having a website is a must this day doing social media marketing, whether it's on Facebook, Twitter, LinkedIn, and any Instagram any other platform that you are looking into mobile marketing and of course video marketing, having a YouTube channel or doing any product review, get yourself on the YouTube and also Facebook is also of mass these days.

People indirection is also another good way to generate leads. You are participating in any networking events. Can you write a press release and get the local press to publish your news omiya is something very interesting. First of all, you do need to have a good story to tell whereby you can attract other media to come and interview you and earn media these days to not only limited to newspaper radio station, there are also many other blogger who are constantly looking for good content. So, if you do have some good content and you can get the attention of any blogger, they will also want to come in and interview you and publish your your story your product India abroad. So this is considered as a media.

Number four personal branding that you you build up yourself as a company CEO or the you become your own brand ambassador of your products. So you do personally branding. Number five is host beneficiary. This is where you work very closely with a host, for example, you work with a local Association, who is promoting a certain cost and do and do you do have a product and services that is matching to this cost? Then you get invited to one of the event and you talk about the product. You are promoting there will be great because you get very high exposures.

Number six strategic alliance. This is where you work together with others to partner that shared the same set of target audience, but you are not competitors. For example, for me as a business coach, I also frequently work with company like lawyers, accountants, and all these kind of people that we do share the same target audience, but among us, we are not competitors. So it's always good to work with any strategic alliance that you can find. Number seven education seminar. This is where you want to organize your own education events, and educate your target audience.

Number eight, participate in any trade show and exhibition locally or internationally. And lastly, of course, you can always hire a salesperson representing the company to promote Your product and random market survey number three having a referral system and this is something really good and also going to save you a lot of money and time, which is if someone recommends a customer to you, will you reward this person something so it can be a monetary reward or it can be a good enchain reward is so is something for you to ponder. And lastly, number four is also with a distributor or agent to help you distribute your product. So this is generally 25 different lead generation strategy ideas that you can immediately put into your next marketing campaign. And lastly, let's look into some of the summary what are the lead generation strategy of your choice? Okay, number one, make sure that you list out the current strategy that you're currently using.

The southern shake must number one, reflect and promote yourself Count values? And how many lists? Are you getting on really basic? Do you track the result of each leads that you are currently using? And what is the result that you are getting? And are you happy with this result?

And also lists Tao at least five different strategies that you're going to plan to use in the next 90 days. So number one, ask yourself this question why you choose this type of strategy. And also, make sure to include strategy Alliance and and referral system as one of the tools that you're going to use in the next 90 day because I personally found this to a very, very powerful strategy that I use to generate tons of referral for myself. And especially when you have a team that you work with, make sure to educate your team. Why this strategy as selected in the next slide is