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Powerful Marketing Strategy for Small Businesses

Course Introduction
01. Course Overview
Preview
02. Mindset Alignment
03. The Chocolate Test - Are You Maximizing Your Left and Right Brain?
Pre-Marketing Fundamental
04. The Definition of Marketing
05. Have a 'Purple Cow' in Your Marketing Campaign
06. How to Create a 'Purple Cow'? Examples
07. Tool: Create Your Purple Cow (Value Proposition)
Download 01: Value Proposition Framework
Knowing Your WHO (Target Audiences)?
08. Targeting a Niche
09. Awesome Customer Snapshot
10. Customer Goal Grid Framework
11. Your Million Dollar Message
Download 2: Target Audience Profiling Frameworks (Video 8 - 10)
Download 3: Million Dollar Message Framework (Video 11)
Product Offering
12. Product Offering Intro
13 Product Segmentation Framework
Download 4: Product Segmentation Framework
14. Product Ladder Framework
Download 5: Product Ladder Framework
The Winning Marketing Formula
15. Introduction of a New Section
16. Overview of the Winning Marketing Formula
17. Lead Generation
18. Conversion Rate %
19. Repeat Transaction per Customer
20. Average Spending per Customer
21. Adding All Numbers Together
Bonus Videos
22. Create an Unlimited Marketing Budget
23. 101 Marketing Strategy List
24. Product Packaging Design (Sample)
Download 6: 90-Day Marketing Plan
Download 7: 101 Marketing Strategies Summary
Download 8: Product Packaging Summary
25. 90-Day Marketing Plan

Pre-Marketing Fundamental

Powerful Marketing Strategy for Small Businesses
By: Leik Hong Leow
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Before we discuss the 100 marketing strategies you can use in your business, let's understand some of the marketing fundamentals.

We'll cover the following topics in this section:
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