Now, what is social media not what social media isn't, is a substitute for your email list, your email list, and communicating via email to your list is still going to be the most profitable and best way to communicate with your buyers. Okay? Email Marketing is here to stay. And it's the most important. Search Engine Optimization is also very important. And social media is not a substitute for your on page SEO.

So for your blogs, for your websites, everything you do to optimize those sites to rank in the search engines for the keywords that you're targeting. Social media is not a substitute for that. This is not your website. It's not your main website. Your Facebook page is not your site. It's not your blog.

It's a tool. Okay. Now, that being said, social media is becoming more and more of a substitute for off page SEO So backlinks link building, I talked about this in the SEO portion. But all the work that's, you know, gone into building links to maximize your page rankings is becoming less and less important in the eyes of the search engines, and social media likes, follows comments, posts, shares are all becoming more important to the search engines. Social media is basically an Internet voting system for what content is good, what content is shareable, what content is likable, and what content should show up when people type in certain terms, and we're going to show you how to maximize that here in this section.