Before we can design an effective ad to feed into your now fully prepared funnel, you must first know who your ideal target audience is. The more clearly you can define this person, the more effective your ads will be, the higher your ROI will be. And the less you'll pay per conversion. If you haven't yet developed your ideal client avatar, now is the time to do some work in this area. Start with asking yourself everything you know about your perfect client or the new business that only that's only just built their first websites. Are they an established business owner looking to improve their conversions?
Are they in their mid 20s or nearing retirement? Do they have money to invest in their business? Where do they most often hang out online? What magazine is Do they read? Whose blog? Are they a fan of?
What Facebook groups do they belong to? These are dozens of other questions will help you determine exactly who your target audience is. Think about who you work with now, are any of your clients what you might consider ideal? Why or why not? What makes them different from the clients you want to work with? If you're struggling to come up with your target audience, consider conducting a survey.
A short questionnaire sent to your list members and shared on social media can provide valuable insight not only on who you're attract into your business right now, but will also let you know exactly what they need and wants from you. A good survey is short, no more than 10 questions. It shouldn't take your readers more than a few minutes to fill out. offer a mix of multiple choice and essay style questions. Also consider giving your survey respondents a bonus gift for their time, or if it was in your market providing a compilation of the responses. For example, you mark might be highly interested in how much other graphic designers earn.
So offering to share a summary of the results can be very enticing. You can easily conduct a survey using Google Sheets, Survey Monkey, or even using a plugin such as formidable or Gravity Forms on your website. Ask your blog readers lists members and social media followers to share their thoughts through the survey. And you'll instantly know more about your target audience. Many may have thought possible. Not only that, but you'll have far greater insight into future programs and service offerings that will resonate with your market making product creation And funnel mapping a breeze.
You can use what you know about your ideal client when creating your Facebook ad. For example, you choose their demographic, age, sex, marital status, and others, their interests, their language and location, their hobbies, their political views, and many many other options. Obviously, do not have to use all this information to narrow your audience. As you build your audience when creating your ad, Facebook will show you your approximate reach and as you add more and more information, the ad manager will also give you direction as you go with the helpful graphic that tells you if your audience is too broad or too narrow. Let's get to know your ideal audience in as much detail as possible, write out your target audience details. include things like age, marital status, number of children, hobbies, books, and movies she loves or he loves, which and where he or she vacations, how much she or he earns and any other information that will help you target the right people with your ad.