When you're running paid ads your landing page is critical to your success. It's often the very first encounter your new reader has with your brand, your personality and your content. And you have about three seconds to make a great impression. Just like with your ad, which we'll cover in more detail in step seven, you have only a few words to make a compelling offer. The good news is your landing page has a lot more space and flexibility than your ad does. So let's take advantage of it.
You most likely want to use a landing page creator such as LeadPages or Click Funnels. Well you can create a landing page with just your WordPress website or even HTML page that you make with Dreamweaver. You have a much easier time and see better results with the drag and drop tool designed just for this purpose. Both LeadPages and Click Funnels integrate with all the most common autoresponder services. So all that's left for you to do is to create your copy, add an image to represent your offer and plug in your autoresponder code. You may also include a video some people have great success using video based landing pages.
So if you're comfortable with video, you may want to test this. You may also want to add social sharing buttons to encourage visitors to share with their friends and colleagues. You could also add viral offers services such as a viral encourage subscribers to share your offer by allowing them to earn points for each time they share. Once they earn your specified number of points, they receive a special bonus typically an additional download or training of some kind Your download page is similar in that you want to be sure you are consistent with your branding and style. LeadPages and Click Funnels makes this easy, but it's also valuable real estate when it comes to funnel building. It's the perfect place to make your next offer.
And since your new subscriber is excited about you, now is a great time for small upsell. Look back at step two, and your monetization plan. What would be a good fit for your download page? Consider these options. A paid offer an exclusive coupon an invitation to a private group, a discovery session offer. Remember, keep in mind what's next.
The perfect offer for your download page will be clear to you