Robert Cialdini is an author. Remember author, not our author. They remember your step number one. He's an author that wrote one of my top 10 most influential, useful and cherished books that I have ever read. The name of the book is influence the psychology of persuasion. Now in his book, he discloses or he reveals the six weapons or six principles of influence.

This lesson is entirely based on his book. However, we will add our own spin our own twist and we will learn how To use these six weapons of influence apply to our English. Now, I really recommend that you get this book and read it, because there you will learn deeply these six principles and you will get a lot of ideas on how to apply these principles into your everyday life. For now, let's first know these principles understand the basic aspects of the principle and this cousin idea or two of how you can apply these principles into your English communication. So, the six principles are reciprocity, commitment, liking, social proof or thority out 30 or authority and scarcity. Got him.

Weapon of influence. Number one, reciprocity. The principle of reciprocity states that when you give something to someone, you create a kind of energetic imbalance that makes people feel the need and the poor to give something back to you. So, how can you apply this principle of reciprocity in your English? Well, simply start paying more attention to the communication style of everyone that you hear. And if you notice some things that you like, and you admire about these people, and their way they communicate, let them know.

I appreciate that. in them. First of all, you'll get a lot of ideas and tips on how to improve your own communication. And second of all, you'll make them feel compelled to mention your language skills, your communication skills, and make some comments about them, which will give you very valuable insight about your English and communication style. weapon of influence number two, commitment. Now this principle states that when you make people commit to doing something, the probabilities that they will actually go ahead and end up doing it in the future are way higher.

In other words, if you would like for people to meet you on Sunday, for a business meeting, it is best if you make them commit if you make them sign a piece of paper or write their commitment. Whatever it is that shows that they are committed to fulfilling what you're asking them to do. How can we apply these to your English? Well, first simple Why can you use this to your advantage? And every time you're talking with a person that you feel rapport, remember rapport means this connection, this chemistry with another person. So when you're feeling rapport with a person speaking English, ask them to help you to give you feedback about your English to correct you or give you some tips or observations about how you're using your English.

If you ask this question if you say something like, would it be alright if I asked you to stop me are correct me every time I make a mistake, or if you find ways in which I could improve my English Please cry, make you tell me no matter if it's strong criticism, I would love to know. weapon of influence number three, liking I love this principle. Think about this. Do you like people that don't like you? Maybe not right? So learn to like people learn to learn from people and to connect with them in a relaxed and exciting manner.

Right so here's a tip that can help you really better like anybody that you meet. Learn to like one aspect of every person that you meet. If you implement this and every time you meet someone new are looking for something that you could learn something that you admire something that you respect and like about them, well, you will authentically and honestly like this person and what happens when you like the person, they will like you. Principle of influence number four, social proof. And this principle states that because we human beings are oversaturated with information, sometimes when we need to take some decisions, we look around and see what other people think about this issue or this person. And we cannot borrow their decision.

Because, I mean, if many people think it's right, maybe try it, right. So, social proof is Seeing what people are doing and kind of doing the same because it works. Think for example of any Hollywood actor, think of the Hollywood actor, that hundred percent of women believe that is attractive. I'm sure you're thinking of either Brad Pitt, or joining that right now, yes, these people might be attractive or really attractive and talented. But what makes it even more attractive is that everybody likes him. Everybody talks about them.

So this is social proof that expands their attractiveness and make them even more attractive than they would be if they weren't famous. So, how can you apply this principle of social proof to benefit your English? Well, let's make one rule. Never, ever brag. You know what brag means, right? You're showing off and trying to demonstrate to everybody how cool you are, how great your skills are.

So never start saying things about your English such as, yeah, I moved to the United States for two years and I practice my English there. And I took a super advanced course that literally transformed my English. So now I can speak English very powerfully. Never talk about your English skills. let other people find them out by themselves. There's something you need to demonstrate and not tell.

This is a key principle of social proof. Let everybody else discover your value and your worth. And don't convince them of it. All right. weapon of influence number five authority. Now, this principle states that people with authority are more influential and persuasive than people without authority.

This can sound kind of obvious, right? So the key point here is how can you become an authority in your English communication? Now, this is a part where there are no shortcuts, you need hard work and persistence to become an authority in your field and your English communication. However, you are on the right path, aren't you? You have been studying and using English for years in your life. And recently, you have been taking your English to new heights great levels, you're going through a communicational transformation that can make you feel as an authority in committee.

Remember, never brag, lead this authority be perceived naturally. When you communicate and connect people don't try to enforce your authority into others. sixth and final weapon of influence, scarcity. scarcity is the opposite of abundance. Diamonds are available, because they're scarce. No sand is not scarce.

That's why nobody is willing to pay big quantities of money to get some sound. Now, how can we use this concept, this principle to benefit our English? Well, it's very simple, become scarce. This means find your own authentic Take self. You're an authentic, valuable human being, that's for sure. But do you feel like that with your English as well?

Do you feel your English style and communication as something that only exists in you and nobody else? I'm sure you're already starting to feel that way. Right? You have certain special ways you intonate certain special awards that you like to use certain structures that you use to connect with people. you're developing your own English and communication style, which makes you care. So, the more scarce you are, the more people will want to be with you and we will look for you because they can't find what you have to offer anywhere else.

So become scarce by adding to yourself and continue in proving yourself in every little aspect that you can. After that, everything else takes care of itself. Awesome. So now that you know the six weapons of influence, and you have some ideas on how to apply them to your life, and to your English communication, it's time for you to connect these to your real life and your real necessities. So you can do this exercise right now. But also keep thinking about it in your practice times.

Remember when you're doing it in your car, or when you're preparing your stuff for the next day of work or whenever you want start thinking of these concepts and how to connect them to real life. This is how you can start take a look at the six principles of Influence again, and select the two that you like the most. The two principles that you feel could have the most benefit in your life. And the two principles that you can think more ways of applying it in diverse areas of your life. So if you selected commitment, for example, try to think of how you can apply the principle of commitment in at least three different areas with your life. In other words, how can you use commitment with your wife, with your husband, with your children, with your friends, with your family, with your boss or co workers, try to find specific and measurable examples and ways in which you can apply the principles in real actions.

If you make this and make sure that it's an action, you're thinking about not only an analytical idea, but a Rio defined action, you will very quickly start noticing the great benefits of applying these principles of influence into your life. So now you have some very powerful tools that can radically increase your level of persuasion and influence that you have in the world. Keep practicing and getting familiar and comfortable with these concepts. And meet me for the next part to wrap it all together. My name is Jay and until then, I hope that you stay well.