Take a look at the market section. So in the market section, do you want to give a general industry outlook, talk about what's going on industry trends, try to find some actual research. Take a look at the competitors who's doing what you're doing, who's your target, and in a short term sense and a long term sense, like for example, if you're doing commerce, it's okay to look at the Amazon may not be realistic in the beginning, but you want to look at some big goals, but you really, really want to focus on the gods you'll be competing with in the beginning. So you want to look at a couple Ico projects that have attempted to do what you're doing are currently in the arena right now. So you want to get numbers about how big the market you're attacking is the opportunity talk about the opportunity, throwing some charts and graphs doesn't help.

I mean, it doesn't hurt sorry to be visual. So if you can use infographics, charts, choice words, remember start with words describe The market describe your product, how it fits where the segments are. And then get kind of graphic if you can, like with charts and make it easier for your readers. Like I say you want some type of numbers research, something's calculated. So shown you've done your homework. Most people aren't going to read everything, but you've had to find a way to draw them in.

So don't be afraid to use bigger and bolder text. Separate the parts into easier readable chunks and segments. And then close to the end, talk about where your user growth is going to come from and where you see going. Let's take a look at some examples. Okay, let's look at Legion. And if you see here at Legion, it starts with an abstract they go into the e commerce market.

So we'll scroll down to page four. Here you go. So that's a general overview. A lot of statistics here Talk about 2 trillion in sales. And where e commerce is going by 2021. You got grass, you got key takeaways pulled to the side here.

So that's very important. You have a little bit more about China and more importantly about the entire areas in which they intend to operate. So this is good stuff here. And they talk about e commerce platform, the economics of e commerce platform. So they got pretty granular here said he went into general overview, then talk about the economic environment, and then they talk about the rise of crypto so you don't have to go there. But that's an example.

Let's look at Medi block. Now Medi block here. What they do is they kind of combine it into a problem overview. So their market overview is in the problem overview you can do that. I actually don't recommend it. I think it's better to be separate.

So here it talks about the market in general starting 20 1500 and 12 million healthcare records greasy and I state so it's kind of giving you really good background of the problem. And then you go into a graph about records exposed, and what they're going to do to change that. And then they go into mission statements. So they kind of combine there's, I don't really like that. Let's see another example here. So let's look at medical chain and medical chain logo content to see if there's clickable.

Yeah, it's clickable. Oops. And here you go. So if you see here, they do an intro of healthcare. And they talk about medical Chain Solutions. So let's go into this intro of healthcare.

So this is not an introduction to their product, but an intro of healthcare. So it's background on kind of a market here. And he's talked about medicine being decentralized this general overview, and he go right here. Um, he's talk about clinical decision making and how they're going to reduce errors and everything's broken out here. Talk about death in the United States. You know, what are the incidence rate of death, you know, percentage death and why in the shower medical error I'm placed here.

So that's very important today point out the exact point in which they are trying to what they're trying to fix here. And they talk about healthcare today. So is the risk of patient data, you kind of get the point here. So think about your industry, think about what problem you're going to solve, talk about how the market has handled it before, and then talk about how you're going to handle it. And let's look at one more example. Let's look at NEC.

So I really like the way they do that. So Nexo is they have a dividend token and the crypto back loans interested in product and getting a lot of buzz right now, but let's look at how they do it. So they have our market, our clients and they go into the competitive landscape. So this is a way you can do it here. Breaking down market clients competitive landscape, their product versus traditional lending, other lending, alternative lending, they talk about assumptions, they talk about finance options. So here's where they go into that.

Your product, but let's look at the market first. You see five $5 trillion in total digital assets tokenized assets, cryptocurrencies. And so keep in mind, they're talking about cryptocurrencies and tokens because that's exactly what their product does. So you don't have to go so deep into cryptocurrencies and tokens if your product isn't a cryptocurrency and token trading thing, for example. And so it talks about they break everything down in a weird tokenize assets are going to see you can kind of see what's going here. They talk about who the clients are going to be.

So this is their, their market, their future market, the market before and the market with them existing. crypto current currencies, companies exchanges own tokens assets. And they go in here and talk about what they're going to do. So you kind of get it and see here, they do a good job breaking out the competitive landscape. See a little graph here, breaking out how Nexo handles it versus traditional lending. And so these You really good idea of the problem you're attempting to attack.

And I think that's really what you really want to do with the market. You want background you want like a plan of action and you want to a comparison any kind of direct comparison you can get and see here, these guys do a really good job of it here by breaking it down. These, these right here are important to know this. These are other crypto Ico. So they go against traditional platforms and crypto platforms, they really hit the competitors really well and they talk about the market a lot here. So I recommend picking up a copy of this one.

This is a really good example. And so that'll do it for the market section.