Next we'll talk about the product target audience. Now, we want to answer a few questions. Number one, who is this for? Is this for customers, different businesses, the general public, people that are going to buy things, people that are just going to simply use things? Are they going to integrate it into life now? Or is this a new way of doing things?

Talk about why you chose this group. So this kind of builds off of the original story and the problem and solution. And so you want to try to visually show with graphs come up with personas to build off of use cases. Maybe this is a little too much detail for certain products, but if it fits your product, and you have a a defined core group of early adopters, that's really what you want to hone in on and make sure that you talk to because remember all these products, all these projects, these Ico is all going to go to crypto enthusiasts and investors. And then there's also another group of a target audience. Which kind of represents the class of everyday people, the general population.

And so that represents the masses. So you want to talk to the group, the subgroup of the masses that will adopt your product. And so the big key here is really explaining that you really understand who your customer is and who it isn't. And this is something that you're gonna revise and rework because let's say you launch a product. You may notice the adoption is uptake up taken by a certain group of people. So you may want to kind of speak to them a little bit more, because remember, you can't sell everything to everyone.

So let's take a look at example of how a few projects do this. So let's look at next so we'll go right next Oh, again, our clients see very clear here, cryptocurrency investors, they talk about the investment community, the hedge funds, we're going to be the BTC miners which will be just another group of early adopters but not necessarily need to see because you're not really selling to them. They go into Why miners would be interested in this product and how this changes whole game. Then you go to crypto companies. And so this takes companies that are involved in the industry. They don't necessarily sell kryptos, but they're involved as third party intermediaries in some senses, crypto exchanges, this is a big part because, um, the landscape of regulation in terms of how exchanges are governed, that's always changing.

And it also depends on where they're Incorporated. So, look at in this case, there's multiple groups of people that they're targeting owners of tokenized assets, so this is big here. So we're gonna look at precious metal real estate, ETF traditional finance, and see how what I really want you to get is how they broke this down and made it very, very clear who they talked to who their customer is, who they're going toward and how the product specifically relates to each Individual group of clients