Welcome back to lesson three. So, if you remember the End of lesson two, I left you with a question, what do we mean by targeted? So that's what we're going to be talking about here. In this lesson why building relationships leads to conversions. So when you take the time to understand your audience, you're well aware of their pain points. So you may be thinking right now, wait a minute, hold up.

I thought we were talking about we're going to answer that question. What do we mean by targeted? This is what we mean by targeted. By targeted we mean that you're taking the time to understand your audience. When you understand what your audience is struggling with, what is causing them pain in their life. Life in their experience in their day in their finances, in their health, whatever it might be.

When you're well aware of that, you can create more targeted communications and solutions for them. Let's go a step further. And take a look at how this ties in with building relationships. These pain points I mentioned, are really key. pain points are absolutely key or keys to creating empathy, with your audience empathy, being able to walk in their shoes, being able to understand where they've been. Maybe for some of you out there that are coaches, or that are consultants.

Maybe you've been somewhere maybe for example, your A fitness coach. Maybe once upon a time, you were not as fit. And you went through your fitness journey, and now you're fit. You're maybe a bodybuilder or a personal trainer, and you have a story. And you can remember back to when things weren't working. And you can remember back to when you were experiencing those pain points.

And you get when you speak to that you're tapping in to empathy, when you can tap into empathy and get the audience connected through that. It's very, very powerful. Empathy allows you to create a connection and then subsequently provide a solution. As you do this, it builds trust over time, Time with consistency. And let me just put a real big emphasis on consistency here. Consistency is so important over time with consistency in your message in your email.

Trust builds and this leads to conversion. Now you might be saying, What do you mean exactly by conversion? Do you mean sales? Do you mean people opting in to my list? Do you mean people coming to my website and, you know, converting taking some kind of action on my web page, all of the above? It depends on what type of conversion that you want to get that you're looking for.

That has different strategies attached to them. But overall, the commonality to conversion is consistency with messaging. And getting that know like and trust factor that trust building that trust. This is what leads to conversion. This may look like someone buying your product, or somebody, someone taking you up on an offer that you're presenting them like a free report or a discovery call. Ultimately, you want to show up in their world as a trusted adviser, a solutions provider that they can depend on.

So I want you to think about that. Just take a minute to brainstorm what are the solutions you can provide? Take a look at some of the strongest relationships in your life. How did you build trust in those relationships? Take a look at that. Just really quick We're going to get a little deeper into that later on.

But for now, just keep that tucked away. Now we're going to go back to what we talked about a little bit here in lesson two, about being authentic. When you're being authentic, your integrity will come through, it'll shine right through and the likelihood of your audience converting more than once increases. We often hear in sales that it's much easier to get conversions with your existing customers than it is to get a conversion from a new customer. This is no different. It's because they know like and trust factor has already been established.

They've already purchased your product or your service or have downloaded your free report or Whatever it is, and are in communication with you. And they understand that you are meeting their pain point that you're a trusted advisor, that you are providing them with a solution. This deepens that integrity. on your end, they see you as someone that is aligned and integrity. And this increases their likelihood of converting more. So let's review.

Empathy and consistency with your audience, in your messaging, whatever format that is, like I said, it could be email, it could be a tweet, it could be a post on Facebook or Instagram or LinkedIn. It could be an instant message. They're all forms of targeted communication that leads to conversion and what's targeted communication again, targeted communication is being able to To speak a relevant language with your audience that they will understand that will meet their need, that will absolutely sit in a space with them, where they're able to connect to it. Where they're able to see you as a trusted advisor, where when they read a message from you, they say, Oh my gosh, did they just read my mind? And that's exactly what you want. that builds your know, like and trust factor that ultimately leads to conversions.

So you may be thinking at this point, so this is great, but how do I get them to open my emails? Well, we're going to cover that. So follow me to the next lesson and we'll learn how