If you ever wondered what it takes to be a top producer, this lecture will answer that question. It is the lecture upon which all other lectures are built. It will explain why you may have been struggling to achieve the success you want and deserve. It will also explain why others, seemingly less talented than you, have greater success. And finally, it will explain why other sales training courses you may have taken have had no lasting effect. Pay special attention to the last half of the lecture, where I discuss self-limiting beliefs and hidden weaknesses because that is the true reason behind your success or lack thereof. You should return to this lecture frequently, as it will act as a guide to your growth as a sales professional.