In this lecture, I show you how to create a plan to get you to the next level. It's not a marketing plan. It is a sales activity plan. You probably already know who to call on. This gives you a track to run on and to compare yourself against on a weekly basis. If you do not have the conversion ratios on hand, just take an educated guess and start making calls and tracking your results. You will be adjusting these on a regular basis anyway.