To future proof your marketing. Over the course of this training, we've examined a large number of different types of AI and machine learning in the context of digital marketing. The objective of all this has been to help you better prepare for the future, you know that you should start collecting as much data as possible right now that you need to add schema markups to your site, that you should be using LSI that you could benefit from a chatbot you even know a little bit about SQL just in case you ever decide to get involved behind the scenes. But in all likelihood, all of this is going to change a lot more before it enters the scene. And we can't really anticipate just how its impact will be felt. There are huge waves making their way through internet marketing, and the power of AI can't really be understated.
Imagine for instance, what will happen once AI that can write high quality content becomes commonplace and commercially available. This technology already exists AI that can write nearly as well as a human, but when it is allowed to cut loose on the web, it could potentially flood the internet. With knew enough content to double or triple its size in a matter of days? How will we know what's written by a human and what's not? What about when AI can create realistic looking images? We've already seen the power of deep fakes.
How will we know what's real and what's not, we can't really prepare for these scenarios, because we don't know how they will play out. So for now, it is best to focus on what we do know. And in particular, as a marketer. That means focusing on Google's move to natural language processing and more human like interactions. It also means that Google is going to keep getting smarter. Google used to look for keyword matches, but now it actually understands the meaning of a website, and can use many more metrics in order to understand whether it is higher low quality, and whether it is delivering on what it claims to do.
In fact, Google likely has the potential to become the most powerful AI on the planet, owing to the huge amount of information it has access to, and the huge resources that the company pour into it. This makes it increasingly difficult to game the system where to try and trick Google, the best thing we can do then make the best quality content we can. As Google becomes more and more human writing for Google and writing for the reader will mean essentially the same thing. It's time we started focusing on great quality content and on providing real value. The key thing to remember is that Google serves its customers first and foremost, who are its customers, the users who use it to find information and entertainment, Google wants people to keep using it search. And as such, it needs to make sure it consistently brings up only the most relevant and interesting information.
As long as you are concerned with creating great quality content for your readers, then your goals and Google's will be aligned. Thus, each time it gets a little bit smarter that will work to your favor instead of being something you need to worry about. As Google gets smarter, it will find more ways of identifying the best quality content. And so if you're focused on delivering that, Google will find more ways of connecting you with your audience. Combine this with more data collection and a generally more data driven approach to marketing and you will be ready for the future of the industry.