Right. So now let me take you through the 10 step guide to writing regular articles straight off the bat. Number one, you want to identify expert topics. So you might have heard of parados law, but if you haven't, it's essentially the 8020 principle. And it applies here. Because no matter what business you're in 80% of your revenue comes from just 20% of your customers.

So who are these people, you want to find out exactly who they are, and you want to focus your attention exclusively on them, because that is how you're going to tap into a new level of money that flows into your business through your blog articles. So then you want to brainstorm, you want to uncover the common themes surrounding the issues your target audience regularly faces, what problems do they want solved, what questions they keep coming to you with. And again, if you watch the previous video, you'll remember I talked about those magazines in the magazine rack. This is what they do so well. they're familiar with the problems that they read is once The questions that people are coming to them with, and I provide the answers, and that's why people keep buying them no matter how trashy they are. So you want to think about that when you're strategizing your own regular blog articles.

Number two, you want to identify what's trending. So take a look at similar businesses or experts in your field, and what problems are they solving? what questions they answering. This reveals the answers you provide that are not being given by anybody else. Because when you find out what those answers are, as we touched as we touched on earlier, that's your cue. Go for it right about that.

Number three, you want to identify your communication style or time. Now time is the language that you use in your copy and it makes a notable difference to the overall feel of an article. You want to write in a manner that that most valuable 20% of your business can identify with that top 20% focus on them. whoever they are, obviously writing for teenagers, it's a bit different to write for retirees, and again, that's going to defer to how you write for IT experts or how you write for surfers or how you write for people. You know, for people who are lawyers, it's always going to differ depending on who your audiences. When you met your time with your target audience that goes a long way towards making a connection with them, making them feel like you actually understand them.

You speak their lingo, you identify with them, and this is very important.