Alright guys, so the articles that you've written up, feel free to share those for everybody else to take a look at. And I'll take a look at them as well and offer you some feedback on what you're doing right, and what you can change when you're writing your articles in the future. But now I'm going to move on to the next step. So let's get straight into it. After editing your article, the next bit is to look at the article itself, and make them an offer that they can't refuse. So whether you include this in every one of your 12 posts, or you leave it to the final post, after you've hit this sweet spot and got them ready to buy, it's up to you.
You're the best judge of when to include it. So maybe every article you include your offer at the end, or maybe once every six articles, or maybe at the end of you know, at the end of the 12th article after you've taken them maybe through a 10 step process or something like that. Again, this is something that I can't tell you what to do. You've got to be the best judge of when you include your call to action. But you need to include it somewhere. Otherwise, there's really no point to writing these blogs for your business is there.
Now finally, step number 10. Lucky last distribute, you want to include an image to go with all of your posts, and to make it as interesting and intriguing as possible. Because I've seen so many articles that just have the same boring stock photos of people shaking hands, or clipart type figures. And it doesn't really do anything to get me interested in clicking the article. Be creative with the images that you use, whether you go on Google, or maybe you've got original photographs, but think of something eye catching. It's not just about the copy, but it's about how it's presented.
And this is where it's so important to include an eye catching image, or maybe it's something that only has a vague resemblance, or vague tie into the post that you're writing about. I've included movies scenes in the past, or I've included action photos that just have some small relevance to the article. The aim of the game here is to get people interested Clicking on your article and engaging with it and reading it, that's the number one objective. Then you want to distribute the link to your fresh new posts across all of your media platforms, whether that's your marketing emails, LinkedIn, or Facebook, posted across your website, or wherever else, you want to ensure that it goes out across all the relevant platforms and groups possible. And that's it. So now you've learned the 10 steps to writing your own regular blog.
Give yourself a pat on the back. This is what you need to do. When you're writing articles, whether you're writing articles over a three month basis, or whether you're just going writing articles individually, this is the process that you follow, so that your writing has a purpose behind it, you make the best use of your time and you write the best articles possible. So if you want to go away and do this yourself, I wish you all the best. But remember this this is a quote from a well known copywriter by the name of Dan Kennedy, who said the willingness to do whatever it takes is infinitely more important than knowing it. everything there is to know about how to do it.
If you go away with that attitude that will set you up well, your writing will get better and better. As we your engagement, you'll see what kind of posts get great responses, and you'll learn what sort of posts don't really work. But this is all part of the process. So I wish you the best with that. Now, just before I go, I realized that maybe for some of you, you're sitting there. And despite having just learned the 10 steps to writing your own regular blog, you realize how much time and effort is involved.
And I can tell you that that never changes. Even for somebody like me, where I'm writing my own articles, but also writing regular articles to my clients. The time factor is something that you never get past. It's always going to take time, no matter how many years experience you get at this, no matter how good you get at this. And that's where I come in. Now, if you'd rather have somebody else doing this for you on the regular, I'd be happy to chat with you.
Just send me an email. I'll provide the link down below and we'll have a free consultation. I'll go through what you'd like to do with your regular blog, maybe also your website, your social media. I manage that kind of stuff too. But let's have a chat. If you couldn't tell already.
I'm from Australia. But that's no boundary in this wonderful day and age of the internet. I can work with people anywhere in the world. So if that's you, and you'd like to have somebody like me taking care of your regular blog articles for you on autopilot, just send me an email and we'll have a chat. I look forward to hearing from you soon. Bye.