Alright, so by now you've identified the expert topics and what's trending, you've worked out what you can provide what you can talk about that nobody else's. And you've established your communication style in relation to who your target audiences. Now let's move on. What you need to do next is to get clear on the core elements of communication. So ask yourself, where will you be distributing your blog, you want to post it on media platforms and target individual groups in those media platforms who comprise your key target audience. Essentially, drop your line with a fisher.

Number five, you want to get clear on your objectives. So what outcomes do you want from your regular blog articles? Do you want more orders? Do you want more sales, more subscribers? developing stronger relationships with your leads and your existing customers should always be one of your top priorities, because that's where the time and the effort that it takes to write really pays off. If you don't have a clear objective, when you Writing, your writing is not going to be consistent, and it's going to be harder to stay on focus.

And it's going to be much more easy for people to get a bit lost in the dark about what you're really talking about. When you've got an objective, you can sit down and not have much information about what you're going to write, but you have something to aim towards. And that's what's so important as well, because you're going to save yourself a lot of time and your writing is gonna be much better when you have a clear, ultimate objective. Number six, you want to set out a storyline. So plot your first 12 posts, maybe your posting once a week, in which case, this is going to be your next three months of blog articles sorted. Or maybe you're going to be posting once every fortnight in which case this is going to be six months worth about worth of articles.

But if you can write and write drafts for 12 posts, it's much easier moving forward because you get them all over in one go. And they just go back and you make little edits along the way. So when you've plotted your first 12 articles. Is there a recurring theme to them? Is there a storyline that you want to wave through them? Is it a step by step process?

Perhaps the storyline is like a reference map for all the writing that follows. It's going to help you to identify whether you're sticking on point or not. Again, time is too precious to waste. So go and do that. work out what your next 12 posts are going to be about, and see if there's a recurring theme or a storyline. Or if maybe you're best off teaching a step by step process.