So when it comes to a blog post, it gets tricky people think that you're writing about your company but you never want to write about your company. Instead you want to write topics write about topics about your your industry. So research everything you're writing about. mentioned other articles from journalists you like use a tasteful amount of keywords. I always add a couple of fun or relevant images and keep it SEO friendly search engine optimization back and keep it search engine optimization friendly, SEO friendly around 500 words. So another couple examples here.

We have Insta Moore's blog blog that Instagram comm you'll find when being 40 and single is like today that has nothing to do with Insta more. One of our favorites that people have liked a lot is the Netflix and chill the truth unraveled. So this is a story about you know what Netflix and chill and where it came from and what it really is. Okay, some funny, you know, there might be a funny image or two and then the content has nothing to do with instant more. Okay, but you definitely want to include links to other articles that you've seen out there, the 5050 rule of serial dating. So, you know, this link here, for example, goes to elite daily to good to be true right now, Amanda FEMA or Amanda fama.

She has a Twitter page, obviously the Facebook page and your goal is to reach out to her and let her know that you liked her article and that you included her in your blog. Same with this one here. And we use Bitly as a way to track those. So if you haven't heard of Bitly, it's bi t ly calm, login. And what you'll find is a whole bunch of articles in here, and you can track their views, the location of their views, what country they were from, and you know, for example, this one here Facebook was where we got a lot of the traffic and also dark traffic United States, Canada, Sweden and six more. So it's just a good way to keep track of how many people are clicking on your article, you post, you paste the actual link up here.

And then it gives you it spits out a short little link like this one here. And that's the one you include in your blog. This so this is actually a bitly link. Okay, but again, this is going to another article. You can post this on Twitter and Facebook that they were that this article interested you. And that's how you get the eyes and ears of journalists out there.

There's another blog I own. It's a public news publication. So you can click on any of these and find articles. So you know, for example, this one here why investors should invest in entrepreneurs more than companies, you'll find a bunch of links. These are all links to other companies. These are also very, very SEO friendly.

Okay and funny image, I guess, you know. But the point is, is that, you know, you really want to keep in mind that when people are searching on Google, for anything, in general, blogs always pop up first because they're not static websites, they continually change, and they're more dynamic. So definitely keep that in mind when you're writing blog posts. I actually have a YouTube channel if you go to I believe, if you just type in my name 76 youtube.com slash Jason Sherman 76. It should take you to my channel, which it does. It's a very popular how to channel and one of the posts I have here you'll notice it says how to create a blog post with a trending topic.

So I'm not going to play it but it'll teach you how to create a blog post with links, images and everything in WordPress is what I recommend using as WordPress is 24 minutes. videos, I mean, this is a great resource for you to check out. And you're more than welcome to look at other how to videos that I may have in here, like how to create designs and then how to be social media marketing experts. So that helps you promote the blog post that teaches you how to promote them on social media, how to write in submitted press release to journalists. So again, I give you an option to to learn that. So, you know, there's other resources that I have available besides this course.

So definitely use them whenever you get a chance. And speaking of social media promotion, these are the places that I recommend you post your blogs and your social media content, Facebook on fan pages and groups, not just your Facebook page, Twitter, obviously Google Plus there are great community pages and personal pages you can post on Pinterest is still a good resource. I mean, I still use it because it still gets picked up by Google and other search engines. stumble upon is a really awesome unknown. Same with Digg, Reddit, obviously, for community discussions, YouTube, you can post some cool videos and comments and other people's videos. Hacker News is fantastic.

It's a Y Combinator effort that I've been using for a long time. And other blogs, other forums and other message boards. You shouldn't just be posting your blog and your social media on like Facebook and Twitter. And that's it. Use all of the resources available online. And this way, you'll have a much better idea of you know, and this way you'll have a much better reach to your audience.