And again, we're going to go through Google Analytics, which is the best way to keep track of all of this. Some of the things that you're going to get are demographics, their location, the browser and device. Page trends, keywords used conversion rates first time or return and pageviews. So I can go through some of these, obviously, demographics are all the things we talked about earlier in the chapter, page trends, which pages are they clicking on? Which buttons are they clicking on? which keywords they use to search for on Google or whatever search engine they're using?
And then they ended up at your website, which, which which keywords, they use, conversion rates mean? Let's say you have 1000 customers visiting your website, or your app where they downloaded your app, either one. How many of those actually purchased something? Was it 200? Was it 50? That's a conversion rate.
Was it their first time coming to your website or your app, or was this a return customer, you know, you want to know these things, it helps you understand that maybe 20% of people that visit your website come back. And of course, pageviews, I can show you a Google Analytics that I use here for Cuckoo. So I'm logged in. And this shows you, you know, how many people have come to the site, how many pageviews how long they were staying on the website, about 30 seconds. And you can click on left here, you'll see a lot of different things you can try. Like behavior, new versus returning, we just talked about that this tells you have any of them are new versus returning.
It's not bad. We have 38, that's 20% 20% returning, it's not a bad thing. And again, you can go through a lot of different things over here. Demographics, interests, geolocation, you can go by what device they were using the browser, the operating system, the language, I mean, there's a lot of things you can get an analytics and you can download all of this too. spreadsheet by exporting it. And that's what we're going to I'm going to show you now is I have this spreadsheet here that I use.
And I've used this in accelerators, accelerators have actually used our spreadsheet as a template. This was used, for instance, more back in 2013, and 14, that shows our lifetime value was $18 to CAC was four bucks. So we were making $14 per user. It shows you totals, marketing, expenses, downloads, you know, the different types of factors, we were talking about a total new users versus mobile users versus male and female. We had the marketing campaigns shows you how much we spent, versus how many downloads we were getting. So that way, you know which ones are working, which ones are not the data from user base database.
This is the biggest one. This is basically all the data from our database that shows you new activity. Males and females where they were was it us or in another part of the world? Were they on OS or Android? his iPhone or Android? Were they male or female?
The age ranges. Okay? How many people were friending each other? How many people were leaving comments how many people were active on a daily or weekly or monthly basis. Again, it's all female, male, US and other world. And then we have a funnel, which I'm going to explain to you in a few minutes.
That tells you the more important numbers that you need to track on a weekly basis. So let me close this up.