So some of the data metrics, we're going to talk about our target market, revenue sources, and user engagement. So when it comes to data metrics, these things in the image here, gender, hobbies, age occupation, this is what your target market is, you're going to learn how to figure out what your target market is how you make money from them. And which of these users are engaging most on your app or website and why? That's really what analytics gives you, as well as revenue metrics. These are some pretty popular terms in the startup world. I'm CPA cost per acquisition, which is how much does it cost you to actually get someone to sign up on your app or your website, cost per customer?

What does it cost you to get a customer to purchase something on your app or your website, and the lifetime value is how much this person will spend on your app or website for the lifetime of their account. So let's say you have an e commerce platform and you're selling shoes, It cost you $4 to get a customer and it cost you 50 cents to acquire them. And they spend $175 on your website throughout their entire account lifetime while you're making 100 and some dollars per customer that's not bad so you can make a lot of money off that customer