Okay, once you have all this set up, and you're and you're ready to go, and you're ready to scale, you need to get those users. I mean, how are you gonna get millions of users? Well, there's something called growth hacking. That works really well. And I'm going to show you a short video from Silicon Valley that shows how they did some growth hacking. And I don't advise doing what they do, but let's watch it anyway.

Hey, Jared. Are those numbers legit? Of course. This is Jared. Yeah, we're worked out great. So let's keep the 7000 users that I bought and add another thousand a day for the next week.

So obviously, you don't want to pay for a click farm in India, you don't want to pay for fake users because it's not going to be good. Okay? You want to experiment with your marketing buy like I showed you before, using different ads different social media content You know, you want to look at that data and analytics based on that, and try to find some sort of trend in the market. Let's say that we're gonna we're gonna stick with the snack dog market, right that that app that we were talking about earlier. So let's see if there are any, you know, dog food events coming up to global event for the pet industry. Okay, so let's see what this one is.

I've never heard of this one before. Okay, it's in Kansas City, Missouri. Okay, record attendance, you know. So this is just, you know, an example I'm coming up with on the fly. Let's say that your app helps these pet food companies that attend this conference. Swap recipes, sell to particular breeds of pets, and other things that you know, people haven't been able to previously do.

By showing up to this event, and letting everyone try your app, you may inadvertently get yourself 1000 solid customers to start buying products. On your app, you won't know unless you actually show up to one of these things and do it. So by looking at trends in the marketplace, which you can also look at Google Trends. Okay, click on Google Trends. and type in pet food. See what pops up shows you interest over time shows you the main countries that show the interest related queries.

Fresh pet food company, that pet food recall. Here's another good example. Now that I see there's a recall, which I have noticed and actually one of my dog food that I bought for my dog was recalled back in 2013. Maybe your app helps people protect their pets from recalls. Maybe it shows you alerts from recalls, maybe it's just a simple app like that. But again, by using trends, and looking at the trends in the marketplace, you'll find out whether or not what you're doing is worth it and not only that, you'll be able to tap into to this world, maybe you can type in pet food recall app, maybe it doesn't exist?

I don't know. Let's find out. So let's see safe pet treats. I don't know if that's what we're talking about. I don't really see like an app. Let's click on and see if this is what I'm thinking.

I'm not sure. Yet scan pet food barcodes. Yeah, there you go. So look, it already exists. And you know, it might not be the best one. Maybe yours could be better than this.

Maybe it can be easier. Maybe you can upload your dog's profile and link with other people in the area to see if their pets were sick by this dog. So it's kind of like a social aggregator of people's pets and whether or not they've been sick from this pet food. So this, this is a perfect example of building a better mousetrap. It sounds good to see a barcode and then you can see if that product was recalled. But take it a step further make it a better you know, this UI and UX looks pretty generic.

So by making a more beautiful UI, UX, and then integrating social aspect people in your neighborhood or in The world that have eaten this food and their dog has shown symptoms of being sick. What were those symptoms? Okay, so maybe you'll want to avoid that food, maybe the breed of that dog is the same breed as your dog. So now you want to avoid it. Okay, so these are what's called growth hacking techniques and leveraging the market trend. Okay?

So that way, you're not just, you know, coming up with something on your own, you're looking at what's popular in the market. Okay, leveraging other platforms. This is a very important I've talked about this before. Let's look on Google for API's, for example, and look at all these platforms. You can leverage Google YouTube, blogger, Yahoo, Twitter, Facebook, LinkedIn, Pinterest, Tumblr, Instagram, Flickr, you know, these are social networks and platforms that have so many users and so many images and so many assets that you can leverage, like Foursquare, you can leverage Foursquare, let's say that you want to use Foursquare as API because you're going to build a new app that lets you check into places around you that only serve gluten free food. Okay, so why would you build your own check in process and your own Google Maps process and your own, you know, searching for places in the area process when you can use for squares, and Google Maps, for example, or whatnot, and just add some filters for gluten free food, you know, or just sushi or just wine or just whatever you want, right?

Leveraging an API like this one is a smart move, because you'll be able to do these things here without building them. So that means you're going to be growth hacking plus, foursquare has a lot of users on it already. So when people see that you're using Foursquare, they may want to use your product even more. So. Okay. And we talked about real world events with the dog, Expo.

But this goes for other things. Like again, let's say you're building this this gluten free check in app right. Well, maybe there are gluten free meetup groups? Maybe there are. Maybe there's, you know, sections in Whole Foods where you can put fliers for your new app for gluten free only. I've seen like local farmers markets that sell bread, like fresh, you know, fresh bread.

Is it gluten free? I don't know. But if you can hand out flyers there and get users to use your, your product, you're going to do things that most people don't do. Okay, so real world events, college events, and there are hacks to make things free to this is a little tougher to do, but I've recently done a couple of these. And what that means is instead of paying for certain services or for certain things, there's ways of getting them for free. Okay, so let's say you want to host photos, okay, but you don't want to spend your server space money.

So you don't have that free Amazon. Credit anymore because you've used it up. Well, Flickr is API. I'm sure you can upload photos. Okay. There's a lot of things here photo upload API.

Okay. So you can basically store your photos on Flickr. Why would You pay to store them on your own server. If you can upload them to Flickr, this is not the best example. But it's an example of not paying for something, okay? Instead of hosting all those photos and eventually having to pay for that storage, you can probably host them on Flickr for free.

I don't know, you know what the limit is or whatnot. But this is an API that's sitting here waiting for you to use. And there's a lot of other types of ways of making things free in different API's and different apps and different platforms. So you have to looking for them. Looking for those things, is essentially what growth hacking is finding ways of getting new users leveraging other platforms going into the real world hacking things to make them free. That's what growth hacking really is.

A perfect example of a large company that use growth hacking to grow exponentially overnight is Airbnb. They leveraged Craigslist, which is a platform where people can post classified Find ads rent their apartments or their homes and Airbnb use that to allow their users to click a box when they listed a home for rent or a room for rent on Airbnb to automatically post that ad on Craigslist. So they were getting all these people on Craigslist looking at their ads on Airbnb. And they were getting millions of users overnight because of this hack. And then of course, Craigslist lawyers sent Airbnb a cease and desist letter to stop doing that because it was, you know, quote, unquote, illegal. But the problem is that Airbnb already grew.

So they said, Sure, we'll stop doing it. But look, now we have millions of users so it didn't matter. You know, once you once you perform the growth hack, and you grow, that's it. You did it. So you know, kudos to Airbnb for figuring that growth hack out. Now it's your turn to do it.