So your core value proposition, you have to ask yourself one main question, What value does my product add to a person's life? When you ask yourself that? The answer has to be compelling. It has to be something that really changes someone's perception of what they're doing at that moment when they're using your app or your product. If you don't have a value, then you really don't have a platform. And as one of my favorite shows, Silicon Valley has, there's a moment where these people are pitching.

We can watch and see what they say. Hello, my name is Sage Ronnie. I'm the CEO of Amida bog. And we're here to revolutionize the way you report bugs on your mobile platform. Having revolutionized location based mobile news aggregation as you know it. We're making the world a better place through Paxos algorithms for consensus protocols.

And we're making the world a better place for software defined data centers. Better Place to canonical data models to communicate between a better place through scalable fault tolerant distributed databases with acid transactions. And we are truly local, mobile, social, and we're completely so low. And we're most both both. So drones were so low, but now remote. No mo so low, although those pitches really didn't make a lot of sense.

And the core value proposition was kind of confusing with these companies. The core value proposition is completely transparent and you know what it is right away. Like with Spotify, it's music, Instagram is photo video sharing. Google is search. eBay is buying and selling, Uber is ride sharing, etc, etc. These are all really well known brands and you know what their core value is.

So you want to keep that in mind. What is your core value going to be?