A good way to figure out what you're actually building is by creating a lean canvas. For the purposes of this course, I'm going to use my old one for instance war, which is one of my more successful companies, which is a video dating app. And the unique value proposition was to save time and money by mitigating risk through video, you'll have a problem, you'll have a solution, existing alternatives, key metrics, and you can go into the actual website, which is lean stack.com. And again, it's a free resource. You want to create a new lean canvas and you can click on any one of these and add your text and hit save or delete it. And this is what you want to do you want to fill this in with every single thing your unfair advantage would be what is it that makes your company or your team or your product better than all the other ones?
Your customer segments is basically your target market. Your channels are where you plan on promoting it. Your high level concept is you know, for example, it's more at the time this is 2013 Skype for dating, you know, maybe nowadays you can call it okay Cupid meets YouTuber, okay Cupid meets Snapchat or something. key metrics, these are the main numbers and analytics that you think are most important for your company. And then where are you spending your money? And where are you making money, cost structure and revenue streams.
So for homework assignment, I want each of you to create your own lean canvas. Save it because you can export this as an image like I did. And then post it in the comments or tweet it, post it on your Facebook page, post it on Tumblr, post it somewhere and send it over to me so I can take a look at it and then whoever has the best lean canvas. At the end of the course, I will give you a free copy of my book and maybe some free resources because I do sell repository of documents, but the winner will get something. So make sure you make these link cameras as good. It'll help you in your company and it'll help you decide on what your features are going to be and what you're it's kind of like a mini business plan.
If you think about it, this is like a mini business plan. So it's a good thing to make