So here's how you can challenge your team. And a lot of people say to me, hey, Jason, how do I, how do I pick? a technical co founder, you know, a programmer, somebody who can build my platform? or How can I find a marketing expert to help me really market my product out to say, the college market, or to you know, Millennials or to an older demographic. So let's start with a CTO. Say you're trying to find someone who can build your platform, well, then you want to pick the hardest part of your platform.

Let's say you're building video sharing app, and you want to find somebody to help you build the video algorithm that will help you compress the video just like YouTube does. So maybe you've already built the profile stuff and like the login, signup stuff, and you've already built most of your user interface, but you keep getting stuck at the part where you can press the video. Well pick that one little part And give it to a couple of developers and see who can build it. You can also host a hackathon to do that. So let's say you're at a college campus and your student. Well, you can host a hackathon.

And that hackathon can say, build this video sharing algorithm, the first team or person to do it gets the job and our company gets equity. You know, have cash prizes, if possible. Like maybe you can give away a free Xbox or free MacBook or $500 cash. So by offering prizes and offering a hackathon, to try to build your hard part of your platform, you're doing two things. A, you're building that part which you couldn't do yourself, and B, you're getting somebody to join your company, preferably a CTO. Another way you could do it if you can't do this, say you're not at a college campus and you're just a regular person with a regular job and you can't seem to find a way to do this part.

Well, then you can start Finding freelancers and give them a 30 day probationary period, I like to do the 30 days because in 30 days, if they don't provide you anything substantial in 30 days, well, then they're not going to be good for your company. You need to find somebody who can provide results within a couple weeks, especially if it's just one feature. So always give a 30 day probationary period. And a little later, I'll show you what it looks like when you actually assign them work. I'll show you what's called an exhibit a in the next chapter for legal stuff. You can also for marketing, this is great for marketing, have them write up a proposal, so I can show you a one we did.

Here's one called social media requirements. This is back in 2013. And this really gives people a lot of information as to their requirements for what we were looking for the time for Instagram for Facebook requirements. We We're looking for YouTube, the kind of stuff we wanted on YouTube. And it's very specific and it lists a lot of information. And, you know, Twitter, Tumblr, we did, we were trying all the platforms.

So if somebody can hand you one of these, and they can email this to you and say, here's what I want to do for your company, obviously, they did their research, obviously, they know what they're talking about. And obviously, you'll want them to be a part of your company. So by getting this, this proposal or this description of what they would be doing for your company, they're essentially telling you what their job would be. If they can't even hand you one of these, then obviously, they're not going to be doing any work. I mean, if they can't even give you a proposal, then they're not going to do any work either. I have found in the past that if somebody doesn't spend an hour or two hours coming up with this plan of action or marketing proposal, they're not going to do any work.

It's just obvious. So just keep that in mind. And finally, Google them, obviously, I mean, if you can do a simple search online and find that they are who they say they are, they have marketing stuff already out there. You can search on their Twitter and their LinkedIn and they're and their, their Facebook pages and any any fan pages they are a part of, or any companies they've worked for where they've done marketing, or any technologists, you know, if you're looking for a developer, look at their GitHub, GitHub is a great place to check out what they've done. Look at any projects or portfolios they have, if they send you a portfolio or just do some simple searching online, look at their social networks, look at their, their work their portfolios and see if they are who they say they are. It's a very simple thing to do.

And overall, when it comes to team building, you want to make sure that you have a nice culture nice reward system. You know, keep things positive and you listen to people's ideas. Because in the end, I mean, you're going to be working together as a team and as a family. So you have to make sure that everything you know stays positive and that you're always moving forward in the best interest of the company. All right, that's it for team building. It's pretty straightforward.

We're going to move on to fun stuff, legal issues and legal documentation.