So we'll get right to it and we'll jump into press release. So if you don't know what a press release already is, a press release is content that you write to target journalists and bloggers, people who are going to write an article about your product or your service. So it should be newsworthy, and fact driven. You don't want to write something personal. You should include your value proposition, some keywords in your industry, and maybe some milestones of things you've achieved. Then you can research some journalists that you like, based on articles that you read that you like, or based on the market that you're in journalists who are in your market are more likely to write articles about you.

You should definitely add a quote or two and maybe a testimonial from a customer. And obviously, your launch date and other important information like how to get in touch with you, your website, your social media, are pieces of the press release, that should definitely be there. And definitely prepare a q&a because you're going to be asked questions and you Don't want to hesitate or mumble like you should know the answers to these questions. Let me show you an example of a press release. I wrote for the Kings Highway, my film, this was when it was launching on Kickstarter. So you can see, it tells you a little bit about the movie itself what it was about.

Then it tells a little bit about what the movie focuses on. I give you a quote from one of the people that was in the movie. And then it goes into some more impressive stories that were in the film it gives more you know, it kind of named drops kind of know Congress, George Washington, Ben Franklin, Revolutionary War, these are all huge keywords on the you know, on SEO. It also has a quote for myself, it tells you that, you know, can't believe people didn't tell the story before etc. There's a link to the Kickstarter tells you about the production company that made the movie which is my company, the website. There's also if you look on google and type in instant more, press release, you'll find it A bunch of press releases that we did for instance, or a while back 2014 and 15.

Again, it tells you about the company tells you what we did tells you we won an award, we raised some money. We were accepted into the start fast accelerator program, you'll find a quote you'll find more information about the types of people that we have in the company. It tells you another quote from one of our team members and it gives you information about the company and some contact information our Twitter handle our website, etc. So you get you know, if you search online and look for instance, or press release or Kings Highway press release, you'll find them on there I've done other ones as well. But these are some pretty good examples of how you keep it fact based, full keywords. You don't want to be personalized.

You want to keep it nice in fact driven and newsworthy. And then post it online posted all over the internet, social media. You know send out a newsletter using MailChimp and try to get people to write articles about your your stuff which we've had so many articles written online about the Kings Highway and about instant more. The press and media attention we've gotten has been unbelievable and it's all because we did press releases and blog posts which is the next piece