Hey, welcome to lesson six step one client history. Okay, so here's the bottom line on client history. Client history is important. And if you're developing a course of some sort, that means you've done this work somewhere, somehow, whatever your topic is, for example, I'm writing a course on instructional design, because across the course of 30 years, I've had over 250 clients, and I've written probably over 400 courses. So your client history is important. Who likes your work?
Who have you said to if you like what I do, don't keep me a secret, who has helped you advance your career, in terms of the people that have paid you money to help you learn what you've learned to get you to this point, man, that client history, look up the people you've worked with, see where they are seeing who might need what you're offering now in this course, to help you help them and yourself at the same time. It's worth it. It's just a matter of doing a little research on LinkedIn on Facebook. Book, find out if folks are still in the field, find out if they're doing what you're doing, find out if they need you. People want to invest in what you're doing. You got to let them know it's there.
And you got to find them. Client history is another way to define the need. I guarantee you, if I contacted about 15 of my previous clients, maybe the ones just from the last five years, and I said, Hey, I'm doing this course on instructional design that your folks can learn from or about contacted my favorite buds out in the field of online content development said, Hey, I'm doing this course to help you jack up your course sales interested? And they said, Are you kidding? We don't want to know about that. What are you doing?
It's so special. I would change my mind about what I'm doing. But they haven't. They've said yeah, we're interested. Anything you can do to help us with their sales is great. Anything you can do to help us differentiate our products is great.
So pulling, SEO and talking to your clients about who needs what is a great thing to do. When you're defining whether Not you've got a market for your course. So this next section on client history that we're in right now has a blank and I want you to write down the names of seven to 10 clients you've worked with in the past, who absolutely loved what you did, and ask them for their referrals. You're ready, let's go. Here we go again. Did you stop and pull out your workbook and write down the names of seven to 10 clients who absolutely love your work in the past?
Have you asked your past clients about the need for your course.