Hey, it's Elizabeth power. Welcome back to build winning courses. Now in step one, we looked at your market and how you know what your market is, in this step, step two, we're going to look at your individual learner. So go ahead and print out that workbook for step two and come right back. Okay? Just as there's a market because as in step one, there's a learner because here in step two, what's the because that makes your learner want this course?

Why do they, as a group in particular need it? If you're an internal trainer in an organization who is working to train the people that your company hires, the question becomes why does your company believe that these learners need this course now? The because for your individual learner is based on what the learner may get from the course rather than what the market may receive from the course. If you're selling this course, to the channel, Public, it becomes even more important to define the because to your learner. This will be part of what helps you sell your course, to the people who might be interested in it. You should buy this course because it does what and when you know the what it does and that's the because you're in a stronger position to encourage people to invest in your program.

Step two, lesson one is looking at all the additional information about your individual learners, because that you can generate, go on work on that page. And if you need some help, give me a call. But make sure you've done step one, lesson one and two first. Because if you don't know your markets, because you can't drill down to your individual learners, because whether you are working as a trainer in an organization or a single person, selling your course to the public, or somebody's got a specialized market, you got to know what your market because is at the general level, before you can really drill down into your specific cific learners because See you soon