Step one, lesson three, my market. My market Yeah, if sales matter how do you know there's a market for your course? How do you know there's a market for your course and it's easy to fall in love with an idea and convince yourself, it will make millions. I've certainly done that. However, there are a lot more to it than that. There are a couple of questions here to think about.

And frankly, I think finding a mastermind group that focuses on the kind of course we're developing can be really key in the process of successful marketing. If you're working in an internal training function, however, the answers are very different because someone has told you that there's evidence that there's a problem that they believe training will fix. Some of the questions you might want to ask Are these are there other courses like mine, this helps you identify your market differentiator are these courses online or in person? What gap does mind fill? And where is the industry or the profession or the area expertise your course works in or teaches to, where is it regarding your work, you may be far ahead you may be far behind you may be presenting a different aspect that people don't know about. But you're looking here for the market differentiator because no matter how you learn about marketing, which is out of scope for this course, you do need to think about these questions to know if your need is something you're manufacturing or something that is legitimate relative to what you want to do.