So far in step two, we've talked about who your learner is why you think they want this course while you're developing it for them, what their drivers are, what tools they need, what attitudes they need. And above all, in terms of preparing for the next step, we've talked about the deficits in dollars or skill they have. Now it's time to talk about the things that may distract them, or that might cause them to fear taking your course, the things that can torpedo your success, even if you make a great course and do great marketing. Go back and have a look at the initial page in this workbook and it gives you an overview of all the things you need to think about as you think about what might cause people to either invest in my course and not complete in it or not invest in it in the first place.
Then scan step two lesson one because your reason you think people will take your courses the because that causes your learners to sign up. Take a look now at your learner if you're because is good and you know enough About your learner. I mean, how old they are, how many are been how many are women, their ethnic background, what they like what they don't like. It makes it a whole lot easier to assure that you've got a course that they're going to buy. So now that you know your because and you know that you learn early, sure hope you do. The question becomes, what is it that you think they don't know?
Or can't do? What is the gap that your course is going to close? lesson for it knowledge is it's not just what they know and what they can do. attitude has a role to play in learning ended performance. If you're not curious if you're not conscientious if you're not willing to try different things. These are all attitudes that are commonly needed for learning but there may be some that are specific to the topic that you're teaching.
So step two, lesson four asks you to analyze the attitudes that your learners need to be successful. So now you figured out who your learner is, what they need to know what they need to be able to do. The attitudes that they need to have to be able to be successful in performing the task. Now you got to figure out what tools they need. There's nothing worse than thinking you know how to do something discovering you have no idea of what the tools are that you need to do it successfully. Now, if you've done everything in step two lessons one through five, by the time you get to step two, lesson six, it's pretty easy to think through and accumulate the knowledge you have about all of the drivers and bridges that you have to help people succeed.
For example, if you have a population that you know really likes racecar driving and race cars, you probably won't use ballet dancers and soft tinkling music in your course, you will probably focus more on hardcore hands on activities that get them doing things in short bursts. This is the beauty of of step two. Lesson six. It may not tell you how to market the course but it sure helps you make a better more marketable course in the long run. distractions and fears. Ooh, we've all got them.
Our learners have them too. What do you think might keep your Learners from enrolling in your course or from completing it successfully. What are their fears? When you think about their distractions and fears, it's makes it easier for you again to make sure you're designing the course of their dreams and yours as well. Use your worksheet to help you finish this lesson up.