When you began this lesson, we talked about the fact that it's all about the learners. Here, you're talking about what drives them to your course. What are the drivers and the bridges that will make your course sales soar if you've targeted your market properly, that's the entire focus of this worksheet and of this particular lesson in step two, the question is, what's important to your learners? What are their hopes and dreams? What motivates them, what drives them to invest in your course, when you know this and know it clearly, and well, it's easier to shape your course and your marketing to meet their needs. Guess what it's about that worksheet stop and do the worksheet because this will help you as you continue to refine and fine tune and move towards launching your course successfully.