In this video, I would like to present to you what the recurring scarcity marketing campaign is, and give you some examples. They might or might not be relevant to your business, but they want you to understand the logic so you can craft a campaign specifically for your business. If this is something you want to do. Let's start with what this campaign is all about. As the title suggests, it's about marketing campaigns that repeat and thrive ultimatum gives you the functionality to automate that there are many obligations of the recurring campaign. And one example would be this, you sell a physical product and you want to notify visitors that if they order before 2pm, they will get a next day delivery or even better, same day delivery.
In this case, we do not have a price reduction or special offer, but we want to underline the next or same day delivery. This is important because People are impatient. They want to put their hands on the products they've ordered as soon as possible. You might have heard of this concept of instant gratification. Nobody wants to wait anymore. So how would you achieve that?
Well, next to the call to action button or on a visible place in your sales page, you want to show the sentence order before 2pm today, and your product will be at your doorstep tomorrow morning or something like that. But you want to remove that message when the time is after 2pm. So it doesn't cause a confusion. You will show the sentence again from 12 o'clock midnight. We can easily achieve that effect with the recurring campaign and we are going to do the setup together in the next video. Let's take a look at another example.
The recurring campaigns is also for enter the month promotions as well. Let's say you want to run two or three day promo at the end of each month or whatever Reason, that's your business. That's your marketing strategy. Maybe you want to just increase sales. Maybe you want to get rid of some products or anything else, you can set it up. Or maybe there is an important holiday in your country and every year you run 30% of promo for three days, no problem.
Again, you can set it up. To summarize these campaigns is great for any recurring promotion, or simply messages you want to display. In the next video, we will go to the dashboard and see how we can set up a next day delivery campaign. Thank you for watching and stay purposeful