As promised in the previous video, I would love to show you some examples. Let's start with Brian Tracy. He's a legend in the self help world. But he's also an amazing salesperson. In fact, Mr. Tracy is the author of the psychology of selling. Let's take a look at how he sells one of his programs.
The power of clarity. The price tag of the program is 247. But you're getting some bonuses if you decide to buy it. That's the valid package. Here's what you get a special bonus number one the sounds of positive focus and you can see the 8495 special bonus number two the left planning process workbook 3995 bonus number three, the law of attraction in action winning 995 special bonus number four double your productivity double your time off 2995 in special bonus number five, motivating yourself to peak performance 2995 so that's total value of 400 $61 and 75 cents, but your investment is just $247. Isn't that an awesome offer?
Instantly, I can say yes, I'm getting more power than the price I paid. That's the key. The old brain is happy and it will cause me to act. The next example, Brendon Burchard. He's in the personal development market. He sells books and online programs.
One of these programs is high performance Academy. The price tag is 997. But here is the whole offer. Six weeks of World Class mastery level personal and professional development training. That's $2,000 bonus number one. What is this?
It's two tickets for a live seminar. Okay, the value is $794 bonus number 260 day high performance planner. $50,000. Oops, that's a bit of a gray area right here. Maybe if you work with him one on one he could charge $50,000 but the planner the planner alone, come on Brandon, you can do better than that. Anyway, bonus number three the persuasion masterclass $500.
Bonus number four high performance GPS. This is $297 bonus number five, high performance indicator assessment. This is 197. Is that a sweet offer? Sure it is. If I decide to invest, do I get more volume what they will pay?
I would pay? Yes, I do. Another quick example. And this is going to be the last one. Dean was really the guy made his fortune through his real estate and information businesses. Introducing the underground Millionaire Mastermind.
It's a mastermind that you can join for just $7 per month. But if you launch on the page and hurry because time is of the essence of course. Here's what you get. Underground Millionaire's mastermind. that's priceless confidence builder. Interview with Tony Robbins and Arianna Huffington $97 value, then the next bonus is set your success strategy session.
That's $97. Then what do we have here the better life challenge in the short to win a 2016 Tesla priceless, limited bonus get a seat to an online web class. That's a web class you're getting here for $297. So total value is $497. And of course, I don't count the two prices items, but your investment is just $7. I have a question for you.
Is this an irresistible offer? Sure it is. Now if I go ahead and buy the mastermind, I assume I will be presented with a few upsells maybe to pay yearly and save some money, but that's not a story. Please note, the three examples I gave him are not just some random people. These are people generating millions of dollars. They Understand precisely how to communicate to the old brain, how to build the value of an offer and how to apply scarcity.
But now, you know that is Well, isn't that cool? I'm very happy that we've covered such fundamental topics. Now I believe that the value hammer technique is clear to you, and you can apply it to revamp your offer. Thank you for watching and stay purposeful