Module lead bringing people to your site. In the previous module, we discussed the different ways you can increase your influence over other people and set the stage for persuasion. We will continue on that thread in this module and discuss the ways you can bring people to your side. Particularly we will discuss the persuasive techniques of appealing to a person's emotions and reason. A dash of emotion. emotions have always been a driving force for people's behavior.
Advertisers appeal to emotions all the time. They tell you that so and so beauty products can make you feel confident around the opposite sex. While so and so theme park can make you forget all your worries. There are those who begin a relationship based solely on how the other person made them feel. More so advocacies political campaigns and even wars are waged based on a collective sense of anger, contempt or injustice. Thus, you can never underestimate emotions.
As a way of influencing and persuading other people, why are emotions powerful? For one emotions heavily influenced a person's sense of comfort and general state of well being? positive emotions make us feel good, while negative emotions drive us to do something to make us feel good. But moreso emotions connects all of us to the human side of ourselves. Almost all emotions are universal and can cross race, religion, agents social status. How can you add a dash of emotion to your communication focused on positive emotions as benefits.
If you want to bring a person to your side, tell them how good the proposal will make them feel. For example, if you want to convince your spouse to take you on that dream vacation, describe how relaxing a day you'll have. If he can picture it in his mind, then you've succeeded. Focus on a negative emotion and then add a call to action. negative emotions are powerful in influencing behavior because they bring about a sense of dissonance in a person. All people want to feel good, which is why anger, sadness, shock and indignation doesn't sit well with most An example of using a negative emotion to bring people to your site is describing the horror of an accident in order to convince people to wear their seatbelts.
Show that it's personal. Instead of focusing on the other person's emotions you can focus on communicating your own and effectively to persuade others is to show that your conviction is born of a personal experience and that you are emotionally attached to an idea. For example, showing your excitement verbally and non verbally while explaining an ideal can show that you really believe in what you're pitching. To be able to communicate emotion in your communication, you must use one of the influencing skills discussed earlier. Seeing the other side. If you know how the other person looks at the situation, you will know what emotions will appeal to them.
Emotions can be communicated through body language for example, raising a fist to show that you are angry variations in voice pitch, intonation and emphasis directly saying what you feel or what you want the other person to feel and painting a picture of situations where any emotional response is expected. And don't forget to use the Emotions effectively use the appropriate amount. Less can be more so don't overdo it. Plenty of fact, all emotions are a powerful influence to people's behavior. We all know that people are not just a bundle of emotions. Some situations require an appeal to the mind instead of the heart.
And effective communication must make sense more so it must have basis in facts. Facts create persuasive arguments because there is no way to dispute facts. If something is true, real or verified by research, it has to be accepted. More so presenting facts and communication show the extent that you have studied the subject, which in turn shows that you are serious in what you're saying. There are two skills that can help in the use of facts during communication. The first skill is the ability to separate fact from opinion.
Facts are objective data and can be verified by credible procedures such as empirical research or expert opinion. It is considered true on the basis of actual evidence opinion, however, is a subjective statement that may be based on personal interpretation. The second skill is the ability to create logical arguments from facts. Facts can't be disputed, but you also have to use them properly in order to give them impact. arguments from facts have to follow the rules of deductive or inductive reasoning. For example, from the research finding that watching TV increases Attention Deficiency among toddlers, we should reduce TV time for toddlers is a more valid conclusion then Attention Deficiency doesn't exist in adults.
The following is an example of a communication that uses fact, I believe I deserve this promotion because I was able to increase the department's productivity by 12% since I held office last year. Bringing it all together. For best results use both emotion and facts to influence people. After all people use both their heart and mind in their daily lives and addressing both is a more holistic approach to take The key is in being consistent so that there isn't a dissonance between the emotional and the rational side of your communication. done correctly appeals to emotion can balance the coldness of reason and facts can temper strong emotions. Here is an example of a communication that has emotions and facts together.
You should get that wedding dress in makes you look like a princess. Think of how well it will flow when you walk down the aisle the lights behind you, plus it's on sale 30% off. It fits your budget perfectly, leaving you with some extra cash to spend on accessories.