Now in this video, I want to talk about viewing insights about your business. Now if you're over at the homepage here up at the top left, you're going to find that you're going to kind of get like a small glimpse of what's going on with your business. You can see all your business information up here at the top. clicking Edit here is going to be the same as clicking Edit info up here. And you have view insights, as well as kind of a brief snippet of what's going on here. So this gives you the last 30 days of what's going on with your Google My Business profile.

In this case, here you can see this business has actually gotten over 3430 impressions. So Kay standing for 1000. And out of those impressions, their business listing got clicked on 97 times, and the percentage will go up or down based on you know, the activity over the last 30 days. So here we've seen a 34% increase in views and a 5% increase in clicks. So this means that they're probably getting a lot more visibility on their business, potentially more phone calls and generating more No just more business out of those phone calls. So it's great thing to see here.

New followers, this is for people following on Google Plus, not really too much of a concern. Not going to be you know, it must have been that a few people follow them. And now just nobody has, so it's gone down. And then you have managed reviews. We're going to talk about this in the next coming videos. But in this video, I want to show you the insights piece, if I hit view insights, you're gonna see here that you've got a couple things, you can go to visibility posts, and audience.

And then down at the, you know, the first section here, you can look at the total views over the last 30 days. How many of them were from search, how many of them hit the Google Plus page, how many of them were from posts on Google Plus, and then how many were like photos and things like that? That came up. And then you can see some click metrics here. You can see there are 97 total clicks, 67 of them people click to the website, two of them, people were looking for some driving directions and 28 we're looking for you know, actually making phone calls And then they sometimes do give some data on driving direction requests. I'm not sure how they track this.

And they do also have a phone calls metric here, how many times your business was called values may values are approximate and only significant values may be shown. So they actually by default show for weeks, you may want to change this to say like the last week, and you can get an idea like for this company on Sunday, they got three, Monday, one, Tuesday, three and Saturday one, I can tell you right now, it's not like they didn't get any calls on Wednesday, Thursday or Friday. I imagine they're probably tracking this Google I'm referring to is tracking this by probably like a cell phone click or phone call. So these would probably be like from people using their cell phones to look for electricians and then making a phone call that way. So you can also go over to the post tab here. You can see what's going on.

It looks like since we don't have a whole lot they don't have a lot of followers. There isn't a whole lot of activity here but you know, they are posting regularly. And you could see if there's any, you know, actual activity On that here, and then under the audience, you can see you know what's going on with new followers, country, gender, and age and all pretty self explanatory. I'd say more than anything, this visibility's going to be the best metric to look at, you can look at the all time total as well as sort by, you know, 730 90 or all time in terms of what the visibility was, if I do all time here, breaks it down into kind of a circle metric, and you can see what's what. So overall local search views all time 34,000. So they've gotten substantial visibility over the time that they've had Google My Business.

So this is another reason why you definitely need to be on here. And hopefully, if you've gotten to this point, you've understood the importance of having this profile.