So before we dive into the actual setup of Google My Business, I just really wanted to emphasize why this is important. And if you are a local business, that you absolutely 100% need to be setting up a Google My Business Page. So what I've done here is I put in a very basic search, I took a town that's actually local to me here in Massachusetts. And I did a very generic search, let's just say, I just moved to, to the Boston area. And I'm actually looking for an electrician in the city of Lowell lols, a fairly large city. Let me clear that bar there.

And basically, what I'm going to get is a few different things here. I've got some ads over here on the right side, you can see things like D Pietro, so that's actually a business different like networks like Angie's List and things running advertisements. So any of these people, if I click on any of these links, this is actually going to charge them they they're paying money to be placed up here into this list. And And oftentimes, you're also going to see ads above This huge map here, usually about three, it depends on the search and what's actually going on. It's gonna also show ads based on your local area. So even if I typed in, say New Jersey or something a different city, then it's actually going to give me you know, local results as well to me for these ads.

So I hope that makes sense. The next thing you're going to get is here we have a list of three businesses, dual state electric services for Star lighting and electric, Crone, suns electrical Corporation. And then below that, we have the organic results. So these are 10 listings that are actually going to be you know, coming up base on really just authority. You've got sites like homeadvisor, Yelp, Yellow Pages, thumbtack, super pages, Angie's List, all of those are really authoritative business listing directories. And then we actually do have four star lighting showing up down below here.

As you can see, they're also number two in this map area. But generally what's gonna what's going to happen here is a lot of people They're not going to be looking down here as much, they're really going to be looking more at this map area. So in this example here, I mean, it's kind of an obvious choice, despite being in the first position. This company, dual state also has eight reviews. If I click on this, I can get an idea of what's going on with the reviews, I can see all the positive reviews, it looks like everybody except someone from four years ago, left a two star, I would probably hire this person, although a lot of these reviews are also fairly old. I still have something to go on that, you know, at least this sounds like a pretty good company.

And now that I've gone into this, let me actually go back here. The only other way without clicking on one of these to get more business listings showing up is to hit more places. So here, we now have all the electricians in the local area. You'll also notice if I click in any of these, you'll see that they're all going to be based out of the local area. Well, lo and so on and so forth. So it's going to give me results based on the area that I searched.

Google wants to give you the very, you know, the most relevant results, the closest businesses that will offer the services I'm looking for. So really, if you're not registered on Google My Business, then you're not even going to show up in this list at all. We'll talk later about you know why some of these people are showing up higher than others. I cover that in depth a little bit later and talk about a little bit more of what you can be doing there. But this is really I just wanted to make this very clear point is that if you're not listening, Google My Business. There's no way you can show up in this list.