Publishing to Youtube

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Transcript

Hey guys, so we are nearing the end here. I'm going to cover how we can publish that video over to YouTube. And so here we are, first of all you need to have a YouTube channel. And what I did over here is I went to upload video. And then I went ahead and drag the file which I'll bring up here. So this is the file here.

I previewed it, I'm happy with it. So I just dragged and dropped. It does take a little bit of time. So that's why I've just skipped forward and we're going to go straight to my accounts so we can finish publishing This video here. So after processes, there's a number of things that I recommend you do for best success on publishing to YouTube. So what are those things?

First of all, you need a good thumbnail. And what I'm going to do is hop over to Photoshop. Now you don't need to use Photoshop you can use any program you want, but remember that screen capture I took from Adobe Premiere, I've gone ahead and then just added a little bit more color to make it look a bit more interesting. So added some vibrance and saturation. You really want to catch people's attention here. So I'll just teach you a little trick that I like.

So this is Adobe Photoshop, the current version 2019, I believe, but you can use free programs like Canva or you can use even your phone to do this but the main thing is that you want to spend a bit of time to make sure that your thumbnail stands out. So I'm applying some HDR toning kind of got a dreamy effect here, maxed out on the vibrance Okay, so I'm happy with that. Now if we flip back to YouTube you'll see that it has a maximum size of two megabytes for the image So we need to go File Save As and chub and for SEO, so SEO is search engine optimization, sometimes it's a good idea to name the file, if you're aiming for people to find it on a particular search term. Okay, so bit of strategy over there. So you want to maximize the file size while keeping it under two megabytes.

So you can see here 1.3 megabytes. And now, I'm going to flip back to YouTube. Go to custom thumbnail. And see the difference in the thumbnails. This is the one that I took the screen cap off Compared to the one I just edited for YouTube stands out a whole lot more, right? So it's uploading there and then there's a couple of other things you need to do.

So first of all, you need a very descriptive title. Okay, and then I won't go into this too much, but I have all these links to Amazon. These are affiliate links. So people, see for example, my sunglasses and they want to buy them. They can click here to buy them. It's the exact same Model sunglasses I wear and I get a commission, little commission.

If they do buy it, the drone I use, for example, this is not the drone, it's, this is a need to update this. But this is called affiliate marketing. And it's a great thing to do if you do own a YouTube channel. And I'm not saying this is, you know, going to make you rich or anything, it really depends on how much traffic you have. But it's not a bad thing to do. I normally will put a link to my website, and I'll point them to one of the pages that promotes what I'm doing here.

So I'm putting a link at the end for people that want to learn travel videography. And so I'll probably direct them to my online courses, which I do have four not only Adobe Premiere but Final Cut Pro X and learning drone, videography, GoPro, etc. So that's what I use the top area of the description for. Now an important parts. Another important part is the keyword tags. So I want to make the most relevant tags at the beginning and then continue to fill out the keywords.

So I'll do use 2018 2019, 4k, aerial drone, sushi, sushi, Island, paradise. They want to think about all the possible keywords that people might be searching For on YouTube Okay. And then that's where you can put the music. No. There we go. I'm going to copy this because the links don't work.

You're supposed to be able to click here. Set a link Okay, I'm just gonna make it here. Copy now it looks like this link is broken. I'm just gonna type it out. Music by smoke fish I can copy let's try this. Yeah, there we go okay.

Some other things You want to do his attitude playlists? I have playlists for travel music videos. I like to add Monty station already sing and matches third party content. What a shame. Okay, so looks like I might need to change song. It's problem with the site they're saying is royalty free but then YouTube is saying something different.

Anyways, the final step would be to go ahead and publish. But I'll cover one more bonus step here and that's and that's to add an end screen. Actually, I do want to publish it, otherwise I'm going to lose my changes. So we go to end screen And you can use a template. So this is this is the pop ups you're seeing on YouTube channels now, where you get a bubble pop up asking you to subscribe. So you get this by adding an element depending on what action you want them to take.

So you can create one for prompting people to subscribe. You may be promoting a video or playlist or promoting another channel or link to an improve site. Like my website. So I'll just put my website in there. So these are more advanced, almost diving into The marketing side of being a YouTuber. Okay, let's learn to learn to video edits.

How's that? Okay. So I can mount a playlist promote my travel gear kit, maybe people watching this want to find out more about my gear kit. Okay, so we've reached the end of our course for this travel video. We've done a whole lot. We've created a Video in Adobe Premiere.

And we've done all the final touches. And we've uploaded it. And then from there, you have to look at what is your goal with YouTube? Are you trying to get views but I think that having a YouTube channel is a great way for people to discover you. It's actually the second largest search engine after Google and YouTube is owned by Google so they play well together. For me, I tried to get people to discover me, and from there they can decide, maybe they want to learn about my gear kit or learn how to do videography with certain camera or maybe it's video editing.

So I use my YouTube videos to promote my footage and my online courses and bring them to my website if they wish. So I mean, There's different goals. Some people focus full time on building a YouTube channel and they make a good living with that, but some people have different goals. I think the YouTube channel as a full time living is pretty competitive and takes a lot of work and you need to focus just on that and publish a lot of videos consistently. But whenever your goal is, I hope you did learn a lot from this course we didn't cover every single detail in Adobe Premiere because that would take his six hour epic course but we definitely did cover enough for you to create some amazing videos very quickly using the information in this course. So hope you enjoyed it.

If you want to check out more of my courses please head over to chic brioche productions calm and we'll see you later. Good luck video editing

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