Skype has been around a long time. A lot of people like to use zoom these days, WebEx is still around. I'm not here to proselytize for anyone, format of online video communication. But I do want you to think about how you can choose one of those or whatever is, is flexible and convenient for your client or prospect. And to make that a default form of communication. Too many people in too many organizations have a hierarchy where print or texting or email is the first format, telephone or texting is the second format.
And only if it's like a really special occasion, do we somehow do things on video? Why? Again, there used to be a time when you had to have a whole special room for this and extra costs and satellite, then have any of that anymore. You can do a Skype, video, meeting, conference, whatever you want to Call it a call, also on FaceTime. with the push of a button, what holds back so many people is what we talked about in those initial lessons in this course, they're not comfortable with how they look and how they sound. That's why the more you get people starting in this used to this, it creates a cycle of virtue, the more you do it, the more comfortable you get, the more you want to do it, the better you get more comfortable you get, the more you want to do it.
It just goes on and on in a positive way. So that's why in my own business, anytime someone calls me I very quickly say, could we take this to Skype? And it just makes them more comfortable. It's easier for people to understand you can see the body language you can see the lips moving. If someone's emailing me questions I'll ask Can we call back on Skype video. Could use zoom Anything else?
As well. So these are old tools they've been around for a while. The change I'm trying to have you really think about is how to make it more of a default a primary mode of communication. Not just an extra thing for something special.