Stories is a great way for us to impart and to connect with people. we've communicated by PowerPoint for probably about 20 years. So which one's going to be more powerful and awesome story or a PowerPoint presentation, so don't be afraid of telling stories. Now, there's some good guidelines around stories. First one is your story needs to have a purpose, it needs to be relevant, it needs to actually relate to the, the the point that you're trying to make and we made some really important part. The second thing is that stories about people tend to we tend to relate to them bita Okay, so even if it's not a story about yourself, a story about a person is going to be a lot easier to relate to.
And the third thing is teach your stories out. Sometimes the story in your head might sound really cool, and then you go and tell it you know, is anyone done that at the dinner table before where you've got a job for you? Something like that? You think it's real funny, and you tell the joke and it falls flat because it's not the right audience. So it's a good idea to taste out your audience and taste your stories, practice telling them, share your stories. However you want to tell us tell us the story about how you went about stories.
Yeah, well, I guess the easiest way to tell the story because it is about me face getting taught how to use stories by telling you guys a story, if that makes sense. So what am I mean tools when I first became a trainer, oh, and he, I just finished delivery station, I thought I was pumped. And like, I thought everyone loved it. And he kind of sit by me and is that everyone was walking past he kind of put his hand on my shoulder and he goes, have a look at them. Here's a look at them telling me Look at these people. And then I noticed that they're kind of like with it and worn and the guy's political decision, which is great.
And he goes, but why do they look like you've like, drain the life out of them? And I thought about a guy I don't know. And he goes, have you been the basically To theism, and energetic for an hour and a half, and you're beating them with your energy, but you've shown no, no levels, or levels. So he said, next session that you run when you go and do that example, and as a customer, customer story, bring them and bring them into your funnel and sit them down like they're your family. And then they know we're engaged in then you won't suck the life out of them, but you've changed the tone and bring it down. So I walked into the next day started off enthusiasm, enthusiastically and then I bought everyone and kind of set them at the kitchen table basically.
And I sat down like my dad used to and kind of bring them all in, and every single piece you can see the ice, twist and look and look and look and look. They all engaged. And then I started speaking, I spoke a little quieter, and everyone joined in. So I always kind of remember that example of bringing everyone around the kitchen table. When I want to bring it bring an audience in and kind of mix it up. If I've already kind of hyped it as much as you can.
Maybe you need to bring it down a little so don't forget the kitchen table. Nice, nice. Thanks. So tell a story to this heaps of really cool literature out about using stories. These some awesome storytellers, Steve Jobs one of my favorite presentations or speeches of all time was that you can YouTube this, actually it's an hour reading as well. He's talking at Stanford University and he's talking his point that he's trying to make is about being true to yourself and chasing your dream and not not sort of living someone else's life.
His entire speech is made up of three stories. That's all it is three stories about his life and it's a great example of that. So if you if you have time head we'll have a look at that. It's a great illustration.