Step 5: Add your x factor

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Transcript

The last thing we're going to talk about is adding your X Factor. I want to tell you a story about one of the first presentations that I saw that has been memorable and I was about, I think it was fun too. So I was about 12. So we're talking a few years ago now. And the woman who was doing the presentation was talking about bike safety and wearing your helmet. Now, this was around the time in New Zealand with helmets first become a legal requirement.

And so she was here to talk about wearing your helmet. So we're in an auditorium these probably 300 400 kids in the room about 12 years old. So you can imagine how noisy it is. And all of a sudden across the stage, she has a crushed helmet comes rolling across the stage before she's even started. presentation and this crushed helmet, rolled across the stage, made a bit of noise and then just stopped here and then she comes out on stage. See, my son was wearing it when he had his accident.

And all of a sudden, these this hash, she got the attention of 400 plus 12 year olds like that. That's what we mean about X Factor. You don't have to sing a song, you don't have to do a dance, but you want something some kind of hook that's going to make your presentation memorable. So we've got some examples here. We've got plenty more in the learning it for you to think about, but it might be using some quotes that are relevant. It might be doing something unpredictable, like the rolling of the helmet.

You might be using humor or rhetorical questions, you might add some use it, whatever it is that you feel comfortable with. Okay? So have a think about how you're going to make your presentation that little bit more memorable compared to the rest really important That you make it relevant. So you don't want to be in a situation where you've got this kind of gimmick. So go back to that sales analogy again, you don't want to be the used car salesman that's just got the crazy guy out there that's not relevant to your presentation. Make sure that it ties in with what you're trying to say.

Make sure it ties in with the message.

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