Module 10 brand management during a crisis your brand will face a crisis at some point of time. And no matter how prepared are well organized you are when a crisis comes, you need to know how to handle the situation. Keep your head in a crisis and respond carefully. acting too quickly will only damage your reputation and your brand if you are not prepared. By addressing the problem head on, you will be able to mitigate the damage to your brand. Caught in a bad spot.

There may come a time when you find yourself in a bad spot. For an example, you could upload mistaken information in your area of expertise. You got also act again Advice. Regardless of what you do to damage your reputation, never avoid facing your mistakes. You must take control of the situation and the message using Pacific steps. act quickly and apologize.

Explain your error in judgment. Learn from your mistakes. It is essential that you do not allow your mistakes to define you. Once you address the problem, you need to move on and continue expanding your brand. Never burn bridges. in difficult situations, you may be tempted to burn bridges, but you should never burn a bridge.

Burning bridges is breaking ties with difficult people be they work or in your social network. When you burn a bridge you walk away from someone with no hope of salvage. The relationship. burning bridges at work can negatively affect your employment record. burning bridges within your social group can do more than calls friends. It can create enemies.

Burning bridge alternatives, way to communicate until your anger has passed. Thank the person for his or her feedback. Consider your fault in the situation. Take space in the relationship without breaking ties. Information problems and personal branding often stem from problems in communication. miscommunication and Miss information happen regularly and they can destroy your personal brand.

It is essential that you address communication errors immediately and squelch rumors before they spread. Once a negative rumors spread It is difficult to stop the gossip train. This is why you need to monitor your online presence carefully. Examples of Miss information, business rumors, misquotes false claims, incorrect statistics. The best way to handle this situation is with the truth. address the source of the misinformation directly.

And be sure to spread the truth throughout all your platforms. monitor and respond. You must carefully monitor every crisis situations because time is of the essence. gather all the information about your brand as it appears online. Google Alerts and other tools are useful for this task. And you need to be aware of the situation in order to respond appropriately when you find errors being reported.

You need to respond immediately. Your response will depend on the message that you're that you have found. For an example, you may need to clarify the information to someone who posted about your brand. You could also need to confront someone with truth. When everything said is false. It is important that you do not attack people in your responses.

Your goal is to present the truth. Not go on a personal crusade.