Module 10: Case Study

Effectively Marketing Yourself for Career Success Module Ten: Brand Management During a Crisis
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Transcript

Beth was stung when a colleague told her that the information on her blog was inaccurate. The post had been one of her most popular she looked at the posts carefully and realized that the error was minor. She did not think that it really conflicted with the message she was trying to portray. Beth decided to leave the post alone. The next day her mistake had been pointed out in the comment section. She decided to ignore the problem and hope for the best

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