Now let's just talk about AdWords very quickly pay per click, AdWords will get you to the top of search and can give you an SEO boost. So when you do it, pay till you arrive. Now, some companies, if you're doing this because you're a marketing consultant, this course, some companies are going to be willing to spend some money to get the AdWords running. But pay till you arrive, don't pay constantly. What do I mean by that? What you'll find is, if your AdWords campaigns runs for three months, after a little while, you'll look and with all your SEO activity, you'll find that your listing is on the front page of Google.
What's on the front page of Google? Do you really need AdWords anymore, you can switch it AdWords off. What happens is, Google sees the traffic from the AdWords coming through to your site. Even if people not buying that much I can see that and they're gonna rank you for it. So it's a way of boosting traffic legitimately. You have to give Google your money.
Facebook now so Advertising can be cheap. Facebook is extremely targetable. And it can be geo location optimized, which means you can specify a very specific area. And you can also specify a very specific interest group. So that can be really, really powerful. And it's much cheaper at the moment than AdWords.
Now, the mistake people make with Facebook ads they try and sell from the ad. Don't try and sell from there take them through that Haider. marketing funnel is attention content taken to something that's interesting, they're going to be interested in joining up to, and you've got other social advertising Twitter and LinkedIn, they'll want you spend money with them, try it, see it and test it. But I wouldn't spend fortunes on this do everything else in this course. And then at the end of that, if you still find you're struggling, you're on page two, you might need to just spend some AdWords just to get yourself up and take some time to take some advanced training on this stuff. It will save you a fortune To an investment in your own time.
Now, one thing I want to mention really quickly is YouTube video marketing. If you've got video content on YouTube, people will be shown that it seems to be hit and miss that there is sometimes a search advantage. So if you can create a video marketing resource of some type on YouTube, you can get a strong search advantage. Try and be creative with your videos, try not to just do what everyone else is doing. Try and think about your target audience create something that people are willing to share and talk about. And try and just get out there.
A lot of people just create, and it's not wrong. It's good to have a business video out there that explains your proposition. Great. YouTube is the second largest search engine in the world. And it's like having a listing in Google. So it's really really powerful.
But also try and be creative. You're gonna do lots of videos, try to be creative with your video marketing. Try to think of different ways that you can connect and get attention and responses from people and develop interest now Here's a tip. Some people claim works, I'm not sure. But I'm going to say do it anyway, include nap data in your descriptions, that's fine. But also put the nap as a slide.
So create a slide at the end of your video with your nap data. And now people are claiming that the end of that video that YouTube can scan it, and Google can scan it and actually create a citation from the end of the video. I'm not completely convinced on this. But people are saying it works. So it might be something worth trying if you're already doing it. Just that last one.
It last slide on your on the video right at the end, after you've done your call to action. Put the net data there. Also put the net data in your descriptions because Google do index those descriptions. Now, whether it's follow or nofollow, I'm not completely sure. I think they're nofollow when it comes to Youtube description content. But remember, even if it's nofollow we can get to traffic back to the website.
It's there. a nap data is going to be indexed in there. So the link might not give you SEO advantage, but the nap data in the description is not going to hurt you a couple of top tips there.