In this section, of course, we're going to look at SEO and local SEO. We want to understand the Google search. We want to be able to measure our position in local search. We need to understand Google My Business. building it reviews, we need to understand backlinks. We need to look at improving our site's SEO, keyword optimization, and local business marketing.

Now a lot of the people taking this course are going to be taking the course based on a local SEO needs, you'll be a local business and you want to improve your online marketing. And this section of the course will talk in that language, you'll come from that perspective. But all of the principles applied in this section can be applied to your business, even if it is not a locally based business. If you've got an international business, you trade internationally, or maybe you trade nationally. All of the techniques here except for some very special specific ones that you are going to be able to apply to your business. This part of the course is fundamentally important and you are going to learn some really useful and powerful techniques is going to help you market your business online.