So let's think about our keyword strategies. Obviously, we're going to need to use Keyword Planner need to look at inserting our keywords. We also need to look at avoiding keyword spamming, which is an old SEO technique that Google really punish, also need to discuss meta descriptions as well. Let's go and have a look at Keyword Planner in action, we need to understand that we're going to be looking at relevance of the keyword, we make sure that our keywords actually relevant to what we're trying to actually get people to do. We also need to understand commercial intent. So we need to be able to use keywords that have commercial intent implied in them also need to understand the search volume.

And also we need to look at the competitiveness of a keyword and we're going to do all of that by using Keyword Planner. So let's go and have a look at that. So to access Keyword Planner, we just need to sign in with our Google account. Okay, so here we are on the Google Keyword Planner Page ignore the big red ad. That's Google saying, you've forgotten to spend money with me for a little while. And we need to know why.

What we're going to do is find new keywords and get search volume data. So let's find keywords. And in this example, we're going to insert electrician, and then we're going to need to put her landing page, we need to select our category, we're not going to select a local target, we're going to actually select a United States target because we want to get a sense of the strength of keywords across a broad area. So that might seem a little bit counterintuitive. You might think, well, we want to do it for the local area. But now we want to get a sense of it.

Now we can actually test the competitiveness in each area. But when we do it for an area like this, and it's a broader service, we're going to get an average anyway. So let's just get ideas. And then we're going to start to see what we want to do not ad group ideas. We want to go to keyword ideas here. And then we're going to start to see what people are actually searching for.

So here's an electrician. What's really interesting here is if you want to stick an ad a Google ad, and compete on that term, you can have to pay 11 pound 44. Now, when we take the geographic area down, that price will probably drop, because there's not that much competition. But what that tells us this is a very competitive search term electrician. So then as we scroll down, what we're going to start seeing is some different terms are going to be appearing licensed electrician, certified electrician, electrical contractors, Master electrician, industrial electrician. And as we move down, we can see that these keywords are going to be keywords, we actually want to compete for electrical contractor.

So we started with the word electrician. And now we're starting to get some really interesting results. Now what we want to do is we don't want Google to tell us your data. What we want to do is get average monthly searches What's the top searches? Okay, electrician 60,000 As we can see as we scroll down local electricians and that's a great keyword because local electrician would you think to search for that? Probably not.

But when someone searches, they're searching for a local electrician. What that means is they are expressing something we called earlier commercial intent. So they, when they say they want a local electrician, they're telling us that they've looked on Google, again, lots of electricians, not even in their area, and now they're looking for local electrician, they're ready to buy, they're very specific about what they want. And that's called commercial intent. And as we scroll down, we're gonna see some different industrial electrician and we're gonna see lots of different things that coming up now. What we want to do is want to make sure we target our keywords.

We're targeting relevant keywords now journeyman electrician salary, that is not relevant to website, visit. So we don't want to target that keyword, we don't want to be trying to compete for that keyword, we want to make sure that we're competing for the right audience. So we don't want loads of people have just come out of college want to learn how to become an electrician. On our website, we actually want people that have some electrical issues. So let's just see what happens. If we go to Emergency Electrician, we scroll down, we can start to see that emerged electrician gets 1300 average monthly searches, medium competitive 10 pound and nine pence.

Now I want you to see the prices here. Actually, I want you to think about this. Because the basic essence of this course is that we want to do this organically. We don't have to pay in these exorbitant prices. For our search, that's for a click, that's not for a client. That's just someone clicking through and seeing and seeing our website offering.

So let's just try and minimize it a little bit. Let's just try and turn Geography data and see what Google wants us to pay when we change the geography. So let's just add Philadelphia. Now you can see even adding that hasn't really helped us because the reason why is we've got our landing page up here. So although we've searched for a global search here, because we have a website, it's assuming a local search. And that's a very interesting.

So we can see that these prices now are actually for local searches. And that can get very expensive if you start to think about it. But this gives us some really interesting data to actually use. But by looking at what people are willing to pray, we can see the competitiveness of the targeting. So let's just try now a little bit deeper. So are we getting any searches for Emergency Electrician, Philadelphia, and we can see look, we're getting 20 Love.

Google suggests when you pay 20 pounds to compete for that. Now what we can do is we can actually search and play with this a little while and after a little while, we'll start finding some phrases that people are not competing for. In something as competitive as the electrician market, that's going to be difficult. So that's why we need to build your organic rating. But that tells us some really interesting information about how much people are willing to pay. But I just think Google AdWords is absolutely exorbitant at the moment, the prices they're charging.

And that's why a lot of people start to use Facebook ads. But the problem with Facebook ads is not good for local search. nobody uses Facebook to search locally. So we really need to concentrate on the organic side of this and get our website up in the rankings.