You might wondering what the hell is the freelance rollercoaster? Well, it's an expression, which you will be very familiar with if you start freelancing, and I'm going to help you not to be. So basically the freelance roller coaster means that in some month, you are getting paid for a lot of projects you've just finished or you are paid by a lot of clients, or you have a lot of jobs to do. And the other month, all the tips are drained and you are very low on income. So your income is fluctuating very much. It's not stable, it's always changing, because you're not going to have a proper regular paycheck.
The freelance rollercoaster or the feast or famine cycle is very real for a lot of freelancers. And it's very much influencing our life. For example, for us graphic designers, usually summer is slower because all the decision makers and companies who decide what happen Whereas with the branding, what brand materials they need or what happens on the website, all the decision makers are upset because they are on holidays. So all our projects are elongated and just dragging on and we don't finish the projects we don't get paid in time, as in the start of the year and the end of the year is always different than it's always vivid, full of works. So, the lesson here is that you cannot avoid it, it will happen but try to minimize the ups and downs of the roller coaster. One way to do it, and it's very important when you're starting your business as well is to have savings for at least three to five months.
Three months is a minimum have savings for at least three to five months. And try always keep that up. So when the monitor app is closed, you still have something to live on. And you are not getting anxious that you're not going to eat or you're not going to pay rent. Same goes with the taxes i will talk about that put some money aside for paying your Taxes. So, having savings, that's one way to deal with the roller coaster.
The second way, is what a lot of people are missing. So many of my friends are doing this when we meet and they are very busy. And they have a lot of clients and a lot of work. They forget about how important it is to do your own marketing and get new clients. Because you are very busy, you have a lot of work and it's fine, you get paid a lot. And then you wake up one day and you have no more things to do.
Why? Because you were so busy working for your clients, you didn't market yourself, you didn't look for new clients. I will have a whole chapter talking about clients. I will cover also this part. But just for now, remember this. doing marketing when you have a lot of work seems like an extra work, but do pay out because you will have clients when otherwise you wouldn't in the future.
Prepare for the future to avoid The big ups and downs of the roller coaster. Also avoid the extremes. What is the extremes of a freelance life for me, my experience says that once you don't have anything to do, and you because there is no workplace and no jobs, and you just basically slacking and you don't do anything. The other end of the scale is that you are always working weekend, day and night. That's one of my biggest enemy. I always say to everyone limit how when you work, I will talk about this in the time management part.
So limit when you work don't work day and night, but also Don't slack out and just play around all day or play video games will be out with your friends and not doing any money. So the point is being the in between. Avoid the roller coaster as much as possible, ease out the roller coaster. And one of the best options to do this also is to stand on more legs, as a business. Have a passive income have a side job. Keep your daily job.
I will talk about this in the next chapter.