I hope this is not a surprise for you. But as a freelancer, you will be doing your own marketing, at least until you have the resources to pay someone else to do it for you. So, how to do it at the start? When you're living as a freelancer starting as a freelancer, you might have the idea that everyone knows that you became freelancer. Why would they? Why would they know?
All your friends? No, maybe. But the people who you work with before, the people who know you from high school they don't. The easiest way to do your own marketing is to tell it to everyone. I don't say shout it out on the street. I say contact your friends, who you trust and professionals you know you might work with and tell them that you just started as a freelancer.
This is your profession. You would like to work with them in this way or the other or if they have a client, they could refer you to him. Also one more mind trick here is that if you tell it to enough people, you will be kind of obligated to keep up to it to live up to it to be a freelancer, because he told me so many people you cannot back out. I like this way of thinking tell it to many people, word of mouth goes around, probably lending you a few starting clients and you will be devoted, you have to be a freelancer. Also, you can go to local events, and networking events and start to build your own network of clients and local professionals. Having a network of locals is invaluable.
I will talk about it in the next chapter a lot. Networking is I think, key to successful freelancing career. Contact possible clients you know, and use your own network. But create a website as well. Even a simple one have an online presence use social media When I'm talking about being online, I always talk about online footprint, which means everything you do online today is visible. Thanks for Google and Facebook and all the applications taking care of what we do.
And you are leaving footprints. So make sure that if people type your name, what do you do and what is your profession is coming up, and that you are available as a freelancer. If you are building your website, state clearly who you are, what you do and how to reach you. I had a website for years, and I forgot to update my phone number people couldn't call me. I don't know how many clients I lost until I figured out why my phone is not ringing. Don't do the same mistake.
When you are on social media make it sure that people can reach you. What I told here is very simple marketing. It's free. later on if you have the money and you want to grow your company you want to grow your business. You need a professor put money aside for that and work with a professional in marketing. It can spare you a lot of headache.
In the next chapter we move on to working with clients. If you have any question, any question regarding what you've heard so far, please write I will answer